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ECOFAST™ Pure

Sustainable Textile Treatment

How can we create apparel to be made, sold and worn with integrity?

Wherever you are in the value chain, you can’t deny the impact that global fashion has on our world – our culture, economy and planet. While this leading industry provides billions of us with colorful apparel, textile dyeing is the second largest cause of water pollution in the world1. It also consumes 5 trillion liters of water each year2, which is nearly enough to supply all humanity with drinking water.

What if we could create sustainable fashion without sacrificing color and quality?

This is where our ECOFAST™ Pure Sustainable Textile Treatment can make a bold difference. As a cationic treatment in the cotton dyeing process, this award-winning technology can help deliver up to:

  • 90% less process chemicals, including dyes, salt and other additives 
  • 50% less water with fewer rinses and faster cycle times 
  • 50% less dye with improved uptake 
  • 40% less energy with room-temperature dyeing
ECOFAST pre-treated comparison
Comparison of shirt when pretreated to untreated cotton

ECOFAST™ Pure meets the ZDHC Roadmap to Zero Programme and Manufacturing Restricted Substances List (MRSL) to ultimately help you achieve your sustainability targets and address important challenges like water pollution and water scarcity.

Like you, we believe sustainability shouldn’t have to come at the sacrifice of design. You can lower the impact of clothing, without lowering your standards. ECOFAST™ Pure enables you to deliver loved and trusted colors more sustainably – offering bright and bold apparel that looks great wear after wear.

When you use ECOFAST™ Pure, we’ll be there at every step. We offer global support for implementation and optimization of the product, while helping to save more of the planet’s most precious resources.

Let’s work together to create color with integrity.

The resource use comparison chart shows typical values, not to be construed as specifications. The t-shirt comparison image shows cotton samples that received 4% dye loading of Direct Blue 86.

Quick Links

How does ECOFAST Pure work?
Read the product overview brochure for more details

Sustainability Award 2020
ECOFAST™ Pure Wins 2020 BIG Innovation Award
ECOFAST™ Pure Wins 2019 Edison Award
2018 R&D 100 Winners