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Hair Care

The next wave of hair products start here

As hair care trends evolve, consumers count on you to help them achieve the latest looks with refined, multifunctional products. Dow’s innovative ingredients for hair care can help you create cutting-edge style and sensory experiences that also restore and protect. With a close eye on market trends and decades of application expertise and testing practice, we can work together to develop products that keep your brands at the forefront of the industry.

Innovative, versatile solutions for hair cleansing and conditioning
 

Our technologies

Trends and Formulations


Benefits

Woman with purple hair

Maintaining the perfect shade

Meet the cleansing conditioner that’ll make hair color last longer—protecting your customer’s hair color for up to 24 washes, keeping it rich, vibrant and bright for a longer period of time.

See the difference for yourself!

After 24 treatments with silicone-based cleansing conditioner (% refers to active silicone level):

Hair examples after 24 treatments with cleansing conditioner.

Silicone Benefits for Cleansing Conditioners

  • Long-lasting color protection for up to 24 washes
  • More intense color for the first 4 washes
  • Better color intensity and color trueness
  • Enhanced hair volume and fast drying
DOWSIL™ CE-7114 Silicone Quat Microemulsion INCI Name: Silicone Quaternium-16 (and) Undeceth-11 (and) Butyloctanol (and) Undeceth-5
DOWSIL™ CE-8411 Smooth Plus Emulsion INCI Name: Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer (and) Polysorbate 20 (and) Butyloctanol
DOWSIL™ CE-7081 Smart Style INCI Name: Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer (and) Undeceth-11 (and) Undeceth-5
Woman with curling Iron

Prevent damage by protecting against heat

Consumers want both great hair styling and healthy looking hair. But thermal hair styling can damage and even destroy hair.

Heat protection solutions from Dow will help your products protect hair from the damaging effects of thermal styling,allowing your customers to have both great looking style and healthy looking hair.

Heat protection

  • Defend against damage caused by heat styling, up to 230°C/446°F
  • Preserve cuticle integrity
  • Up to 98% reduction of hair breakage
  • Restore hair’s healthy, hydrophobic state 
  • Maintain hair suppleness

Ease of styling and long-lasting style

  • Improve hair alignment after blow drying
  • Decrease number of straightening iron passes: up to 50% faster styling
  • Create long-lasting shape with frizz control
  • Eliminate flyaways
The advantages to using silicone hair products

Tested on different hair types (Caucasian slightly bleached, Frizzy Type B, Latino)

Test the Tress

The scientists at Dow developed new test methods for heat protection based on real world consumer hair care behavior and incorporated higher temperatures of up to 230°C/446°F. ProtecTRESS silicone solutions offer proven benefits and fully substantiated claims.

Urban woman with wavy hair

How can science protect hair from pollution?

Exposure to urban pollution and UV are leading consumers to seek treatments to protect and care for their hair.

How does urban pollution exposure affect hair? How can science protect hair from pollution and maintain healthy hair?

In the name of science, we have unleashed damage on hair. We bake it in the virtual sun and obsessively comb, wet and blow smoke at it. All in a very controlled manner, recording every data point. To find the best solutions, we’ve damaged diverse hair samples to test innovative, customizable materials that protect and restore hair that’s exposed to unrelenting environmental pollution.

We’ve developed solutions that help you meet the increasing demand for products that:

  • Pre-treat hair to minimize the negative impact of pollution deposition and UV on hair
  • Restore hair properties after UV exposure

Discover our formulations:

 

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