Fixatives & Hair Styling Polymers

Hair styling solutions that last and prevent damage against heat

Styles are constantly changing – and consumers are looking for trendy styling products that improve manageability and control. All around the world, consumers want to feel confident that their hair looks and feels fantastic, day or night. And, they want multi-functional styling products that provide the right combination of attributes and ingredients to help them achieve — and protect — their desired look. Dow offers advanced styling ingredients and formulations that help you give your customers natural-looking, residue- and worry-free hair that holds up through work and play.

Consumers want both great hair styling and healthy looking hair. But thermal hair styling can damage and even destroy hair. Heat protection solutions from Dow will help your products protect hair from the damaging effects of thermal styling,allowing your customers to have both great looking style and healthy looking hair.

Heat protection

Defend against damage caused by heat styling, up to 230°C/446°F
Preserve cuticle integrity
Up to 98% reduction of hair breakage
Restore hair’s healthy, hydrophobic state
Maintain hair suppleness

Ease of styling and long-lasting style

Improve hair alignment after blow drying
Decrease number of straightening iron passes: up to 50% faster styling
Create long-lasting shape with frizz control
Eliminate flyaways

The scientists at Dow developed new test methods for heat protection based on real world consumer hair care behavior and incorporated higher temperatures of up to 230°C/446°F. ProtecTRESS silicone solutions offer proven benefits and fully substantiated claims.

Tested on different hair types (Caucasian slightly bleached, Frizzy Type B, Latino)

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