Colorful cobblestone road pavement and lawn

Specialty Coatings for Architectural Applications

Small wooden cabin house in the evening. Exterior design.

Specialty coatings for wood, concrete, and more

From primers and sealers to gloss paints and wood stains, our innovations address a wide range of demanding architectural coatings applications. Our portfolio is tailored to customer needs, offering high gloss with lower VOCs, stain-blocking primers with excellent multi-substrate adhesion, durable concrete coatings that withstand vehicular traffic, and wood protection across diverse decking materials. We continue to explore new specialty architectural applications to help customers achieve outstanding results.

Explore key applications

Modern terrace with wood deck flooring and fence green potted flowers plants and outdoors furniture

Exterior Wood Stains

Advanced polymer technology supports exterior wood stains that showcase natural wood grain, protect against weathering, and help extend service life. Solid color and restoration coatings also help hide surface imperfections.

Stucco home

Elastomeric Wall Coatings

High-solids elastomeric and semiflexible polymers offer excellent dirt pickup resistance, even in zinc oxide-free formulations, along with outstanding elongation, low-temperature tensile strength, and alkali resistance for cementitious surfaces.

Two car garage interior

Floor Paint

High-performance concrete floor coating solutions offer resistance to hot tire pickup and chemicals with adhesion to concrete in a user-friendly one-component system, helping meet growing demand for easier-to-apply, high-durability coatings.

Red glossy door

High Gloss and Trim

High-gloss polymer technology offers exceptional gloss, block resistance, and chemical resistance at lower VOC levels—making it ideal for high-touch interior applications.

Handyman painting ceiling with white dye indoors, space for text

Specialty Primer

Advanced primer technologies include water-based stain-blocking resins, high-performing solutions for zinc oxide-free formulations, all-acrylic general-purpose primers, and multi-substrate adhesion solutions for wood, metal, and cementitious surfaces.

Water drops on treated concrete

Specialty Sealers

Designed for residential concrete sealers, these polymers enable <100 g/L VOC formulations with durable gloss or matte finishes, strong adhesion, and excellent resistance to water whitening, stains, and household chemicals.

View key products

RHOPLEX™ 2510 Acrylic Emulsion

Designed for garage floors, concrete sealers, and high-gloss coatings, this 100% acrylic emulsion offers excellent hardness development, block resistance, and adhesion to multiple substrates.

AVANSE™ 360 Acrylic Emulsion

100% acrylic emulsion for exterior wood coatings, offering performance across transparent to solid-color stains. Provides early rain resistance, strong adhesion to damp wood, abrasion resistance, color retention, and durability.

OPTI-MATT™ MT-8 Acrylic Emulsion Extender

Emulsion extender designed to replace inorganic extenders in paint formulations, helping to enable exceptional scuff and mar resistance with reduced color transfer. Achieves matte through eggshell sheens and offers improved durability in low-sheen formulations.

Explore More Featured Products

Formulation solutions

Different projects call for different coatings formulations. No matter the application, our specialty coating technologies meet a wide variety of performance requirements.

Computer screen exploding with colorful paint

Formulate with DOW™ Paint Vision

Find the right products, leverage unique formulating tools and order samples with just a few clicks.

Explore specialty coatings resources

Specialty Coatings FAQ

Speak to a specialist

We are committed to connecting you with specialists and resources to tackle any challenge.