Don’t judge a book by its cover, or so they say. Today’s shopper is often influenced by the look of the packaging while making buying decisions. If they are shopping for high quality natural ingredients, they expect a package design that emphasizes those qualities. Coatings, sealants and lacquers can give your packaging the right finishing touch to compliment the product and appeal to the consumer.
Matte or glossy finish
Coating materials, like OPULUX™ Optical Finishes, can deliver a matte finish, while maintaining a high degree of color retention and offering several other features and benefits. It’s highly engineered uniform acrylic beads impart reduced gloss and a soft, luxurious touch.
Looking for a glossier look? OPULUX™ HGT offers a coating solution for flexible packages with unparalleled gloss. Its precision qualities allow you to apply to the entire surface or a few select areas. It also enables users to simplify and redesign packages, for instance, eliminating some lamination layers and promoting the use of monomaterial recyclable packages.
Whatever design effect you are looking to achieve with your packaging, we have coatings, sealants and lacquers to help.