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Pavement Markings
Turn to tough, sustainable pavement marking solutions
Exceed the toughest performance requirements
Today and tomorrow’s road safety depends on markings that are highly visible, long-lasting, and resistant to a wide range of weather and traffic conditions in highway, local road, intersection and crosswalk, airports and other pavement-marking applications.
With novel waterborne binders and next generation technologies from Dow, you can formulate pavement markings that help exceed the toughest performance requirements. Contact us to learn how.
Serving the needs of the road application value chain
Learn how Dow’s Pavement Marking Technologies can meet the unique needs of the road marking value chain, from formulators and road owners to contractors and applicators, and beyond.
How can Dow’s Pavement Marking Technologies help formulators?
Dow polymers for pavement markings allow formulators the ability to develop long lasting, durable markings that maintain good stability and application dry times.
How can Dow’s Pavement Marking Technologies help road authorities?
Dow polymers for pavement markings allow road authorities to specify durable materials for long lasting performance.
How can Dow’s Pavement Marking Technologies help suppliers?
Dow polymers for pavement markings allow manufacturers to achieve consistent high-quality results from production processes.
How can Dow’s Pavement Marking Technologies help contractors?
Dow’s polymers for pavement markings provide ease of spray application and fast clean-up of tools and equipment.
Not seeing your role listed here? Dow can help.
Two brands, one complete offering
Learn how our FASTRACK™ Acrylic Emulsions and our DURATRACK™ Two-Component, Durable Marking Technologies can help you succeed in more durable pavement markings, helping to create safer roads, highways and paved surfaces.
FASTRACK™ Acrylic Emulsions for Pavement Markings
Acrylic emulsions enable durable, quick dry waterborne formulations for pavement markings.
DURATRACK™ Two-Component, Durable Marking Technologies
Two-component, durable pavement marking technologies make safety and durability more accessible.
Pavement marking applications
Our quick-set acrylic binders allow formulation of fast-drying markings for a variety of applications.
Highways and Long Lines
FASTRACK™ Acrylic Emulsions are used for long lines on all types of road surfaces for any traffic level.
Car Parks
FASTRACK™ and PARALOID™ Technologies take the parking lot stripes and dial up the paint’s quality and durability.
Airfield Markings
Clearly readable airfield markings that last are critical to airport infrastructure.
Colored Bike Lanes
Colored bike lane surfacing signals road users that part of the roadway is for cyclist use.
Crosswalks
Urban crosswalks on low to moderate ADT roads can be painted entirely or better maintained with Dow’s pavement marking technologies.
Automated ready roads
FASTRACK™ Technology enables AV Ready Roads with reliable markings for automated driving systems.
Pavement Marking State of the Industry Interview
“Selection of polymer continues to be a driver of increased durability in traffic paints. For example, most pavement marking products are known by their polymer descriptions (e.g., acrylic, epoxy, thermoplastic, etc.). At Dow, we continue to innovate new products and have launched FASTRACK™ 5408A Emulsion to the industry for increased durability and retroreflectivity, as well as colder temperature applications.”
“There have been updates to the MUTCD (Manual for Uniform Traffic Control Devices) which now establishes minimum retroreflectivity standards for pavement markings. While the requirements are not considered by many to be too stringent, it is a good start for ensuring pavement markings have good visibility, retroreflectivity, and maintenance.”
“One of the benefits of longer lasting waterborne traffic paints is that they can extend the amount of time needed for replacement so that maintenance applications do not need to be conducted as often. This is also beneficial when there are challenges with labor availability and participation. Also, waterborne traffic paints do not require equipment to heat the material at high temperatures, saving energy and fuel.”
Explore more pavement markings trends
“Road markings are critical to enabling AV Ready Roads, and this requires continued innovation in durability and retroreflectivity.”
- Art Leman, North America Marketing Manager, Dow Coating Materials
See our pavement marking technologies in action
Roads and Bridges Interview
Learn about new innovations in waterborne road markings, including sustainable solutions, best practices for pavement marking applications, and how to stay ahead of new trends in the industry.
FASTRACK™ global projects
Explore the different FASTRACK™ Technology projects that are happening across the globe.
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