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Beauty and Personal Care

Performance you love. Safety you trust.

Explore Beauty and Personal Care

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High-performing and eco-conscious solutions

Around the world brand owners seek to create products with exciting new benefits consumers can see and feel. We innovate and partner with our customers to provide high performing and eco-conscious solutions to meet growing consumer demand for cleansers, hair products, skin creams, long-lasting makeup, sunscreen, and much more.

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Beauty and Personal Care Guided Product Selector

Find Beauty and Personal Care products based on your search criteria.

Webinar replay

Join Dow experts for an educative session that demystifies the role of silicones in personal care and explores how they meet today’s toughest formulation challenges. This webinar will equip you with the scientific clarity and formulation insights needed to innovate confidently and responsibly.

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Safe personal care solutions for people and the planet

As an industry leader in sustainability, we are committed to reducing our environmental footprint, increasing resource efficiencies, and developing multi-functional products that do more for consumers.

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Spotlights: Hair

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Use our selector tool to discover the best product to deliver on your brand promise for hair care application.

EXPLORE PORTFOLIO

Beautiful young woman applies a balm, shampoo or conditioner to her damaged hair front of plant tropical green leaves background. SPA, bodycare, haircare and skincare. Close up, selective focus.

Achieve full conditioning power, unmatched softness & manageability with DEXCARE™ CD-2 Polymer, a dual-action bio-fermented polymer.

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Explore MaizeCare™ Clarity Polymer, a bio-based and biodegradable polymer for crystal clear hair styling.

Spotlights: Skin and Sun Care

Woman smiles when applying foam for washing on her face

A Rheology Modifier ideal for cleansing formulations, ACULYN™ F1 Polymer enables a clear transparent appearance and exhibits good suspending capabilities over a broad range pH.

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Discover film formers in cosmetics for long wear performance.

beautiful indian woman looking up

Explore skin care solutions that offer unique sensory, texture, optical appearance, and multifunctional properties.

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Explore our broad-spectrum solutions for sun protection.

Spotlights: Cosmetics

A woman in an orange sweater poses with her arms above her head

DOWSIL™ FC-5012 ID Resin Gum is designed to enhance long wear, shine, and comfort in color cosmetic formulations.

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Explore a-MAIZE-ing Concepts Collection formulations for high-performing skin and make-up applications.

Beautiful woman washing face in the bathroom

Discover acrylic based performing thickeners and rheology modifiers.

Concepts Collection

Beautiful curly girl smiles as she likes skincare effect after beauty gel.

Discover our skin wellness concepts collection featuring the first-ever skin microbiome-friendly certified silicone technologies.

friendly women models posing at camera, taking photo of themselves, smiling.

Discover new formulations designed to reach top level performance with a minimum natural origin content of 90%.

Top view on cute couple lying on grass in field at summer day, enjoying nature. Young man and woman relaxing together on sunny day. Redehad curly lady and handsome guy in love spend time outdoors

Explore formulations by bio-based MaizeCare™ sourced from corn that have good curl retain and overall performance.

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Natural and upcycled for the eco-conscious consumer.

PCHi Fountain Awards 2025

Our innovative ingredient, EcoSmooth™ Rice Husk Cosmetic Powder, has won the Gold Award in the Sustainability category at the prestigious Fountain Awards during PCHi 2025! This product is a sustainably sourced, multifunctional amorphous silica upcycled from rice by-products that enhances optical and sensory performance across skin care, color cosmetics, and hair care applications.

SEPAWA Innovation Award 2025

DEXCARE™ CD-2 Polymer has been recognized with a SEPAWA Innovation award, a testament to Dow’s commitment to sustainable innovation and high-performance solutions in personal care. This new bio-fermented dual-cationic dextran is a conditioning agent acting as a deposition aid for both silicones and natural oils.

Ringier Technology Innovation Awards 2023

MaizeCare™ Clarity was recognized as the Winner for Ringier Technology Innovation Awards 2023 Personal Care. It is the second award for this innovation product in 2023. The product starch-based material has fixative and film forming properties that can be incorporated to create crystal clear transparent formulations.

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Addressing Global Demands

Discover the global demands and trends in hair care.

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