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DOW™ Paint Vision

Digital coatings formulation platform, designed for and backed by scientists

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Simplify the formulation process and accelerate innovation

Meet DOW™ Paint Vision, the digital, data-driven paint formulation platform that anticipates your needs and helps to predict the best possible formulation for your current challenge.

DOW™ Paint Vision offers the most advanced coatings formulation tools and knowledge, powered by the industry’s largest database of technical expertise. It’s predictive intelligence with a human touch.

Begin exploring the latest research, product samples, training resources and more.

Formulate faster

DOW™ Paint Vision simplifies the formulation process helping you create innovative and sustainable options quickly and effectively.

Enhance your skills

DOW™ Paint Vision offers a full video library of self-paced training modules to enhance your formulation skills and knowledge.

Advance innovation

DOW™ Paint Vision is your digital ecosystem to ideate, create, design, and succeed in your new coating challenges. With DOW™ Paint Vision, spend less time formulating and more time innovating.

Find your match

Explore options connected to claims, sustainability regulations and applications, and find the best match for your new project all in one place.

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Product Selector

Enables ingredients comparison, offers a one-stop-shop for technical data, and allows customers to order a sample with only a few clicks. The Product Selector allows products to be selected by regional availability for global supply chain planning.

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Paint Quality Studio

Expands the technical knowledge of tenured scientists and helps new hires get up to speed in the lab with an online, curated collection of more than 100 self-paced education videos. It’s the go-to resource for scientists to learn directly from industry specialists.

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Sustainable Products

Take the guesswork out of creating safe, long lasting, high-performance formulations and reduce environmental impact.

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Formulation Xpert

Empowers formulators to match ingredients and attributes to specific applications, and supports formulators to design high-performance paints that comply with various formulation performance targets, leveraging Dow's technical knowledge and expertise.

DOW™ Paint Vision wins 2024 IRI Excellence Award

DOW™ Paint Vision has received the IRI Excellence Award for Digital and Technological Innovation, recognizing the platform’s outstanding achievement in the development or application of digital and technological solutions. Presented by the Innovation Research Interchange (IRI), an innovation management division of the National Association of Manufacturers, the IRI Innovation Excellence Awards honor those whose outstanding vision and tireless pursuit of excellence are already impacting and shaping the industries of tomorrow.

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DOW™ Paint Vision wins 2023 ICIS Innovation Award

See why DOW™ Paint Vision was recognized in the Best Digital Innovation category.

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DOW™ Paint Vision receives 2023 BIG Innovation Award

Learn how DOW™ Paint Vision is bringing new ideas to life in the coatings industry.

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Speak to a specialist

Whether you're curious about our products, want to learn more about our features or hear about our sustainability efforts, we're here to answer your questions.