Specialized solutions for high-performing shampoos
No two people have exactly the same hair care needs. And no two markets are alike when it comes to what shampoo consumers seek.
That’s why Dow offers a broad portfolio of specialized, highly functional ingredients that deliver the soft, luxurious feel consumers look for in shampoo. Our innovative formulations help you create targeted, customized shampoo products to meet diverse market trends and consumer demands – from moisturizing, shine and age-defying hair repair to targeted conditioning, improved softness and reduced flyaway benefits.
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