Deliver To:

  • Afghanistan
  • Albania
  • Algeria
  • Amer.Virgin Is.
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bonaire, Saba
  • Bosnia-Herz.
  • Botswana
  • Bouvet Island
  • Brazil
  • Brit.Ind.Oc.Ter
  • Brit.Virgin Is.
  • Brunei Daruss.
  • Bulgaria
  • Burkina Faso
  • Burundi
  • C. African Rep.
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Cayman Islands
  • Chad
  • Chile
  • Christmas Islnd
  • Coconut Islands
  • Colombia
  • Comoros
  • Congo
  • Cook Islands
  • Costa Rica
  • Cote d'Ivoire
  • Croatia
  • Curacao
  • Cyprus
  • Czech Republic
  • Dem. Rep. Congo
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Rep.
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guin
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islnds
  • Faroe Islands
  • Fiji
  • Finland
  • France
  • Frenc.Polynesia
  • French Guiana
  • French S.Territ
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Greater China (Chinese Mainland)
  • Greater China (Hong Kong SAR)
  • Greater China (Macau SAR)
  • Greater China (Taiwan)
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Heard McDon.Isl
  • Honduras
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kosovo
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islnds
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Micronesia
  • Minor Outl.Isl.
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Myanmar
  • N.Mariana Islnd
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Niue
  • Norfolk Island
  • North Macedonia
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Panama
  • Pap. New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Reunion
  • Romania
  • Russian Fed.
  • Rwanda
  • S. Sandwich Ins
  • S.Tome,Principe
  • Saint Helena
  • Saint Lucia
  • Samoa
  • San Marino
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Sint Maarten
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Korea
  • Spain
  • Sri Lanka
  • St Kitts&Nevis
  • St. Vincent
  • St.Pier,Miquel.
  • Suriname
  • Svalbard
  • Swaziland
  • Sweden
  • Switzerland
  • Tajikistan
  • Tanzania
  • Thailand
  • Timor-Leste
  • Togo
  • Tokelau
  • Tonga
  • Trinidad,Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Turksh Caicosin
  • Tuvalu
  • Uganda
  • Ukraine
  • United Kingdom
  • United States
  • Uruguay
  • Utd.Arab Emir.
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Wallis,Futuna
  • West Sahara
  • Yemen
  • Zambia
  • Zimbabwe

Trends Lab

Woman with purple hair, pink lipstick, and smooth skin

Trends Lab

Inspiration that keeps you ahead of the trends

At Dow, we know that consumer demands are always changing and transforming into the latest beauty care trends. That is why we are committed to bringing you trend-driven innovative solutions and inspiration that helps you get ahead of the consumer curve.

Trends Lab is a platform of concept collections showcasing formulations and products that deliver on tomorrow's beauty trends. Within each collection is a thorough trends analysis paired seamlessly with innovative ingredients and our extensive formulation expertise.

Be inspired and explore formulations and solutions for tomorrow’s beauty care trends.

TrendsLab Concept Collections

Explore our most recent Trends Lab formulation collections.

Inspired by optimistic approaches to the many changes in routines that have been identified around the globe — some linked to the pandemic, others unrelated, TrendsLab goes beyond its traditional focus on beauty to reach all areas of one’s new chapter: social interaction, sustainability, digitalization and more.

Each region will customize the concept of “Next” to better answer their unique challenges — regulatory deselection, anti-technology sentiment, new cleansing actions. Best of Next will show how the changes brought to different regions are relevant and worth pursuing in a positive and efficient manner by adopting the “best” possible technologies, including those offered by Dow’s industry-leading, vast portfolio.

  • Adaptation is more important than mitigation.
  • Reaching new chapters in our journey.
  • Adopting the best possible technologies.
  • Optimistically approaching what’s next.
Loading...

A new beauty journey that brings us closer together

Immerse yourself in the Best of Next.

Skin care journey

Resources card image
FirmWell

Delivers a body toning cream gel with a melting texture, rapid spreadability, instant refresh effect and silky finish.

Resources card image
MorninGlove

Tackles the effects of frequent handwashing with a soft cream that provides a long-lasting protective layer on top of your skin.

Resources card image
InvisibleBoost

Provides a natural, even skin tone with a silky-smooth feel plus sun protection with award-winning, bio-based technology that lowers levels of UV filters.

Resources card image
CleanHusker

Creates a unique waterless balm that transforms into oil upon skin contact, gently but effectively cleaning the skin, removing make-up and leaving a smooth after-feel.

Resources card image
BambooDew

Enables a refreshing texture, combined with its frosty and silky finish for the skin while energizing both the body and the mind.

Hair care journey

Resources card image
RhythmLocks

Using a film former for long-lasting, non-transfer neon colors, this hair make-up provides styling performance while remaining easy to remove with shampoo.

Resources card image
WowShield

This overnight hair serum is perfect for those seeking a combination of intense nourishing, frizz and volume control and ease of combing.

Fostering holistic beauty: legacy and innovation

We thrive on meaningful connections. We are more interested than ever in understanding the impacts of our choices on the environment and in the well-being of communities. By fostering a holistic approach to beauty, we are encouraging all generations to collaborate proactively and live consciously. Look better by feeling better.

TrendsLab is a series of inspiring concept collections for tomorrow’s beauty trends. Each edition offers formulation concepts showcasing how to get ahead of the consumer curve in your own product development. Our sample kit will let you see and feel how these formulations can help you stay ahead of the trends — and in sync with the trendsetters’ demands. 

Get the TrendsLab app. Augmented reality lets you experience our sample kit in all new ways.

Tomorrow’s beauty trends are represented by these three concepts: Out & About, Wholeness and Beauty Aces.

Woman standing on paddleboard looking at city

Out & About: make the most of your on-the-go day

Busy lifestyles demand multifunctional efficiency and protection. The global citizen prioritizes formulations that highlight convenience and that can be further customized to meet the needs of different activity levels. From day to night, from work to workout, the complexity of beauty rituals is no longer an excuse for jetsetters across the globe.

Woman wearing navy polka dot dress reaching back to hold

Wholeness: experience a new level of inclusion

Beyond wellness. Beauty is no longer defined by stereotypes from the past. Embrace your natural beauty with personal care ingredients that make people look better and feel better – no matter the demographics and their individual needs. By linking performance to differentiated sensory experiences, we are bringing together the best parts of soothing beauty journeys that positively impact everyone.

Blonde-haired woman staring at camera with fingertips touching side of the face

Beauty Aces: Access to professional performance

From promising to proven. The digital gateway to the future is now available to all, enhancing our knowledge and enabling easy and meaningful connections to top beauty experts. Expertise and know-how that deliver salon-quality results are now a digital touch away. We are optimizing connections that make it work in a brave new world.

Young dark-haired woman stands

Jack-of-all Trades: Hair Concealer

Celebrate individuality. Embrace well-being.

We celebrate diversity and individuality while being responsible and fully engaged. We are concerned about the world and what we’re leaving behind. Social consciousness, commitment to the planet and our values, and the desire to make an impact are all part of our lifestyle. Today’s motto: contribute to society in a positive way, embrace our well-being and the environment, and shape a society with positive values. Our credo: DO.

Trends Lab is a series of inspiring concept collections for tomorrow’s beauty trends. Each edition offers formulation concepts showcasing how to get ahead of the consumer curve in your own product development. Our sample kit will let you see and feel how these formulations can help you stay ahead of the trends — and in sync with the trendsetters’ demands.

Tomorrow’s beauty trends are represented by these four concepts: Glamorous Beauty, Care/Nomad, Inclusive Beauty and Customization.

Glamorous beauty

Satisfy the desire for the exceptional, glamorous, assertive femininity. Be bold and powerful. Return to the Golden Age’s sparkling glam and luxury. This comeback is balanced with today’s ethics and responsibility. Dare to be “glitterful,” ultra-shimmery, with a touch of class.

Resources card image
Dazzling Glow

A lightweight illuminator that can be used over foundation or blended with a facial care product.

Resources card image
Glam Sunset

This weightless, quick-absorbing moisturizer delivers shimmering skin for an evening of sparkle.

Care/nomad

With benevolence and an elevated consciousness, we need “meaning-full” experiences, rich sensations and a deep connection to the environment. Strong values, creativity and commitment blend with authenticity. We care for ourselves, our neighbors and the world. Like nomads, we are on the move and need simple products. More joy, more color, more positive action.

Resources card image
Bubbly Jelly

A clear gel soap with a playful texture and bubbles.

Resources card image
Icing on Top

With a butter cream texture, a face cream that can be directly applied or left overnight for skin moisturization and anti-aging for a spa feel right at home.

Resources card image
Style Wand

Add comfortable, long-lasting color that works for lips, eyes and cheeks with this multifunctional crayon.

Inclusive beauty

Embrace the diverse spectrum of beauty. Remove the old labels: age, gender, body type, sexuality, skin color. Beauty choices are made by each unique person. Respond to the greater needs. Go beyond and empower.

Resources card image
Kiss 4 All

The transforming color of this lipstick adapts to your unique lip color.

Resources card image
Infinite Glance

A clear, gender-neutral, 2-in-1 mascara gel which enhances lashes and eyebrows as a topcoat or on its own.

Customization

Celebrate individuality with precisely tailored beauty. Move away from the homogenous, limiting mass-market offerings. We want to take the lead, choosing what looks good and works for us. The new luxury is having something made “just for us.”

Resources card image
4 You

Customizable leave-on hair conditioner.

Resources card image
Customized leave-on conditioner

Find a hair conditioner that is just right “4 You”.

Our values give us meaning, drive us, motivate us

Each of us holds values that drive us. Our values help us determine what is important to us in life and are reflected in our outward behavior and language. Our values and how strongly we hold to each of them make us truly unique. Values can shift gradually over time as we learn more and gain experiences, but large-scale changes can also be triggered by multiple factors. In fact, our values are always in a state of motion.

Trends Lab identifies emerging consumer trends and provides on-target, inspiring formulation concepts to help you stay ahead of consumer desires. 

Tomorrow’s beauty trends are represented by these four concepts: Gender Revolution, Digital Detox, No Makeup and Water/Water Less.

Gender revolution

Gender Revolution is a reinvention of gender roles. Freed from the binary of “boy” or “girl,” gender identity is a shifting landscape. Gender is blurred – embracing both femininity and masculinity.

Fashionable androgynous male model posing outdoors in red coat and black scarf; Shutterstock ID 158792045

BB 4 All

This genderless BB cream lightly evens out the complexion with blurring, mattifying effects.

Digital detox

In this hyper-connected world, rediscover the power of restoring balance and true connection by disconnecting and fully living in the present moment. Take time to reconnect with yourself and rediscover what really matters.

Resources card image
Rose Infusion

A touch of the spa experience, this water-in-balm day cream promotes skin radiance and smoothness.

Resources card image
Happy Sheet

Relax with a foot massage and mask that leaves feet feeling smooth and moisturized.

No makeup

Reveal your true self and feel confident with the perfect no-makeup look. Let your natural beauty shine through. Achieve a natural, fresh complexion that appears effortless.

Blonde woman blowing dandelion seeds

Invisible Kiss

This fluid, comfortable lip cream beautifies lips, giving just a hint of natural shine.

Water/water less

Water is the new luxury. Across the globe, water is becoming scarce. This inspires products for many tastes: the eco-conscious, the lover of the simple and natural, and the aficionado of rare and exotic waters. Water is the essence – it is at the heart of everything.

Resources card image
Micellar purifier

This micellar shampoo is especially mild, gentle and conditioning for frequent shampoos.

Resources card image
Coco addict

This facial hydrating stick delivers moisturization and a fresh, hydrated feel with a soft-focus effect.

Friends on a couch

Best of Next Digital Kit

Explore our collection of prototype formulations.

Speak to an expert

We are committed to connecting you with experts and resources to tackle any challenge.