CELLOSIZE™ QP-300

Medium-low molecular weight cellulosic polymer used as both a protective colloid and a latex paint thickener. In the emulsion polymerization of vinyl and acrylic monomers to produce latexes for architectural coatings. The typical use level in latex synthesis is 2% by weight (based on total monomers) in vinyl and vinyl-acrylic latex formulations (usually less in all-acrylic formulations). The nearly Newtonian behavior of aqueous solutions make it an ideal thickener in premium quality latex paints, giving paints with good flow and leveling characteristics. It is rapidly dispersible in cold water and it is a thickener that is compatible over a wide pH range, delivering pseudo-plastic rheology to end-use products. It is used in rinse-off and leave-on conditioners and conditioning shampoos. INCI Name: Hydroxyethyl cellulose