Bike lane sign painted onto a green bike lane

Broad Area Markings

Durable pavement marking technology for broad area marking applications

Pavement markings transform roads into safer, more delineated areas. Bike lane markings clearly define protected areas for cyclists, helping to reduce accidents, while supporting sustainable mobility. Crosswalk markings guide pedestrians to safe crossing points, offering effective traffic management and fostering community trust in public infrastructure.  

These markings are not just paint—they’re strategic investments in safety, visibility, and urban livability. Contact us to learn more. 

Broad area marking applications

Colored bike lanes that last

Green bike lane in world famous Miami Beach. Southern Florida, USA

Explore our products for colored bike lane application

Dow’s polymer solutions for green bike lanes help enable vibrant color, durability, while enhancing visibility and safety. Our advanced pavement marking technologies support urban mobility and long-lasting performance for modern infrastructure.

Bike lane sign painted onto a green bike lane

Colored bike lane application products

Explore our full range of products for bike lane marking formulations.

Learn more about DURATRACK™ Technology

Protected bike lane between parking lane and sidewalk.

DURATRACK™ Two-Component, Durable Marking Technologies

Two-component, durable pavement marking technologies make safety and durability more accessible.

Crosswalks

Explore our products for crosswalk application

Dow polymer technologies for crosswalk markings offer benefits for enhanced visibility and for anti-skid formulations.

Bike lane sign painted onto a green bike lane

Crosswalk application products

Explore our full range of products for crosswalk marking formulations.

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Crosswalk marking application in action

Learn how DURATRACK™ Technology simplifies crosswalk marking application.

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Protected bike lane between parking lane and sidewalk.

DURATRACK™ Two-Component, Durable Marking Technologies

Two-component, durable pavement marking technologies make safety and durability more accessible.

Road trip on the lonely roads of Sierra Nevada in California

FASTRACK™ Acrylic Emulsions for Pavement Markings

Acrylic emulsions help enable durable, quick dry waterborne formulations for pavement markings.

Runners leaving the starting gate at a marathon race.

Decorative asphalt art

Our products for decorative asphalt art offer fast dry times, good color retention, durability, ease of application, water clean-up and economical cost performance, allowing for hand paint and spray on stencil application.

Explore products for decorative asphalt art application

Bike lane sign painted onto a green bike lane

Decorative and asphalt art application products

Explore our full range of products for decorative and asphalt art marking formulations.

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Crosswalk marking application in action

Learn how DURATRACK™ Technology simplifies crosswalk marking application.

Explore our brands

Protected bike lane between parking lane and sidewalk.

DURATRACK™ Two-Component, Durable Marking Technologies

Two-component, durable pavement marking technologies make safety and durability more accessible.

Road trip on the lonely roads of Sierra Nevada in California

FASTRACK™ Acrylic Emulsions for Pavement Markings

Acrylic emulsions help enable durable, quick dry waterborne formulations for pavement markings.

Aerial view of plane at airport. Airplane taxiing to runway before takeoff.

Airfield markings

Airport pavement markings and signs offer useful information to a pilot during takeoff, landing, and taxiing. Consistent application of durable airport markings and signs from one airfield to another helps to enhance safety and improve efficiency.

Explore airfield marking products

FASTRACK™ HD-21A Emulsion

An acrylic emulsion that combines exceptional durability with the ease of handling and application typically associated with water-based technology. Designed to be a true waterborne durable traffic paint, this product is an excellent choice for situations where existing waterborne paint equipment is available, and where the additional benefits of rapid drying and excellent glass bead retention are critical. The ease of cleanup, enhanced worker safety, and reduced disposal costs are inherent features of the product that can translate into additional value and convenience for pavement marking applicators.

Bike lane sign painted onto a green bike lane

Airfield marking products

Explore our full range of products for airfield marking formulations.

Pavement surface and flight markings on empty runway field at an airport

FAA Surface Marking Durability Study: Phase 1

Airfield markings guide pilots and ground personnel, helping ensure safe take-off and landings, and taxiing on runways and gate areas.

Bike lane sign painted onto a green bike lane

FASTRACK™ Acrylic Emulsions for Pavement Markings

Acrylic emulsions help enable durable, quick dry waterborne formulations for pavement markings.

Industrial Wayfinding at Dow Croydon, PA Plant | view of painted green road markings on campus.

Explore our products for industrial wayfinding application

Industrial wayfinding pavement markings are essential for enhancing safety and visibility in industrial settings. These markings offer highly visible delineation for creating pathways and avoiding hazards. 

FASTRACK™ HD-21A Emulsion

An acrylic emulsion that combines exceptional durability with the ease of handling and application typically associated with water-based technology. Designed to be a true waterborne durable traffic paint, this product is an excellent choice for situations where existing waterborne paint equipment is available, and where the additional benefits of rapid drying and excellent glass bead retention are critical. The ease of cleanup, enhanced worker safety, and reduced disposal costs are inherent features of the product that can translate into additional value and convenience for pavement marking applicators.

Bike lane sign painted onto a green bike lane

Industrial wayfinding products

Explore our full range of products for industrial wayfinding formulations.

Explore our brands

Protected bike lane between parking lane and sidewalk.

DURATRACK™ Two-Component, Durable Marking Technologies

Two-component, durable pavement marking technologies make safety and durability more accessible.

Road trip on the lonely roads of Sierra Nevada in California

FASTRACK™ Acrylic Emulsions for Pavement Markings

Acrylic emulsions help enable durable, quick dry waterborne formulations for pavement markings.

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