Rediscover Recycling This America Recycles Day

Recycling is top of mind as consumers look to reduce their environmental impact. Limited recycling access in some areas and lack of understanding about the recycling processes, however, can create confusion that can lead to a reduction of materials recycled. To alleviate this problem, Dow created the Rediscover Recycling campaign to: 

• Educate consumers about the importance of recycling.
• Emphasize the need to design for circularity and showcase promising innovations.  
• Energize consumers to get more involved in the recycling process in their local community.