From root to shoot: Scalp care is as important as skin care
As consumers are faced with pollution and varying water qualities, the desire for products with scalp care benefits are on the rise. Consumers are looking for products to help with Psoriasis, dandruff and dry or oily scalps.
How can you make sure consumers have happy heads of hair?
Dow scalp care formulations, customized for the needs of diverse target consumer groups, bring a healthy and enjoyable life experience.
Fresh and Cool
Dow’s fresh and cool formulations were created to help consumers who hate dandruff, oily scalps and low hair volume
Be Your Best Self
These two formulations are best for consumers who do not want frizzy, dull, flat or lifeless hair by the end of their day.
Made to help consumers in the prime of their life who are concerned with dry scalp, hair loss and prematuring aging.