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Optical Appearance Solutions

Put your best face forward with Dow’s optical appearance toolkit of solutions

Generations that are driving change in beauty care—no filter needed

With selfies a part of daily life, the iGeneration and Millennials want a photo-ready, flawless look—without the use of photo filters. And older generations are looking for products that can help provide a more youthful appearance and improve the health of their skin over time.

Soft-focus, optical appearance technologies from Dow can help you develop products that meet these new consumer demands. These solutions include aging-well products, primers, technologically advanced foundations, alphabet creams, contouring products, strobers and color correctors, in several forms: anhydrous, oil-in-water, water-in-oil, or hydrogel.

Benefits of optical appearance solutions:

  • Enable selfie beauty products
  • Mask fine lines and wrinkles
  • Minimize pore appearance
  • Mattify
  • Absorb sebum
  • Enhance sensory attributes
  • Reduce redness
  • Ready to use for primers
  • Water-based and anhydrous systems
  • Listed in the Catalogue of Cosmetics Ingredients used in China
  • Processing-time advantages

Quick Links

Optical Appearance Tool
Find the best product for your formulation needs.

Express Your #Selfie
Learn more about our suite of optical appearance solutions