Put your best face forward with Dow’s optical appearance toolkit of solutions

Generations that are driving change in beauty care—no filter needed

With selfies a part of daily life, the iGeneration and Millennials want a photo-ready, flawless look—without the use of photo filters. And older generations are looking for products that can help provide a more youthful appearance and improve the health of their skin over time.

Soft-focus, optical appearance technologies from Dow can help you develop products that meet these new consumer demands. These solutions include aging-well products, primers, technologically advanced foundations, alphabet creams, contouring products, strobers and color correctors, in several forms: anhydrous, oil-in-water, water-in-oil, or hydrogel.

Benefits of optical appearance solutions:

• Enable selfie beauty products
• Mask fine lines and wrinkles
• Minimize pore appearance
• Mattify
• Absorb sebum
• Enhance sensory attributes
• Reduce redness
• Ready to use for primers
• Water-based and anhydrous systems
• Listed in the Catalogue of Cosmetics Ingredients used in China
• Processing-time advantages