Put your best face forward with Dow’s optical appearance toolkit of solutions
Generations that are driving change in beauty care—no filter needed
With selfies a part of daily life, the iGeneration and Millennials want a photo-ready, flawless look—without the use of photo filters. And older generations are looking for products that can help provide a more youthful appearance and improve the health of their skin over time.
Soft-focus, optical appearance technologies from Dow can help you develop products that meet these new consumer demands. These solutions include aging-well products, primers, technologically advanced foundations, alphabet creams, contouring products, strobers and color correctors, in several forms: anhydrous, oil-in-water, water-in-oil, or hydrogel.
Benefits of optical appearance solutions:
- Enable selfie beauty products
- Mask fine lines and wrinkles
- Minimize pore appearance
- Absorb sebum
- Enhance sensory attributes
- Reduce redness
- Ready to use for primers
- Water-based and anhydrous systems
- Listed in the Catalogue of Cosmetics Ingredients used in China
- Processing-time advantages