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  1. Home
  2. Beauty and Personal Care
  3. Skin and Body Care
  4. Optical Appearance Solutions

Optical Appearance Solutions

Put your best face forward with Dow’s optical appearance toolkit of solutions

Generations that are driving change in beauty care—no filter needed

With selfies a part of daily life, the iGeneration and Millennials want a photo-ready, flawless look—without the use of photo filters. And older generations are looking for products that can help provide a more youthful appearance and improve the health of their skin over time.

Soft-focus, optical appearance technologies from Dow can help you develop products that meet these new consumer demands. These solutions include aging-well products, primers, technologically advanced foundations, alphabet creams, contouring products, strobers and color correctors, in several forms: anhydrous, oil-in-water, water-in-oil, or hydrogel.

Benefits of optical appearance solutions:

  • Enable selfie beauty products
  • Mask fine lines and wrinkles
  • Minimize pore appearance
  • Mattify
  • Absorb sebum
  • Enhance sensory attributes
  • Reduce redness
  • Ready to use for primers
  • Water-based and anhydrous systems
  • Listed in the Catalogue of Cosmetics Ingredients used in China
  • Processing-time advantages