How can science protect hair from pollution?
Exposure to urban pollution and UV are leading consumers to seek treatments to protect and care for their hair.
How does urban pollution exposure affect hair? How can science protect hair from pollution and maintain healthy hair?
In the name of science, we have unleashed damage on hair. We bake it in the virtual sun and obsessively comb, wet and blow smoke at it. All in a very controlled manner, recording every data point. To find the best solutions, we’ve damaged diverse hair samples to test innovative, customizable materials that protect and restore hair that’s exposed to unrelenting environmental pollution.
We’ve developed solutions that help you meet the increasing demand for products that:
- Pre-treat hair to minimize the negative impact of pollution deposition and UV on hair
- Restore hair properties after UV exposure
Discover our formulations: