3 things to know about the science behind your golf balls
If you’re reading this, chances are you contributed to golf’s historic growth in 2020. According to the National Golf Foundation, an estimated 500 million rounds of golf were played in the United States last year, representing a 14% increase over 2019. Furthermore, a TechNavio report from October 2020 predicts that the global golf tourism market will increase by $5.36 billion from 2020 to 2024. U.S. golf equipment retail sales also experienced historic growth, topping $1 billion total for the months of July, August and September 2020, an all-time Q3 record.
As interest in this global sport continues to rise, equipment technology is ahead of the game (pun intended) and the good news for golf enthusiasts in 2021 is that the next generation of golf balls is here.
Golf balls have evolved—from humble beginnings in the 14th century as a clunky sphere of wood to a multi-material, multi-layer work of engineering—giving players a more reliable and fulfilling experience on the greens. Today, materials science is revolutionizing the game even further through technology advancements and unique equipment applications.
Take for example the recently released ERC Soft and Supersoft golf balls from Callaway, infused with Dow PARALOID™ Impact Modifiers, representing innovation at its finest. As you gear up for another season on the course, here are three things to know about the science powering equipment behind your favorite sport.
1. Golf balls are purposefully designed with key materials at a molecular level
The Callaway ERC Soft and Supersoft golf balls feature a new hybrid cover designed with a pioneering blend of Dow PARALOID™ Impact Modifiers, high flex modulus (HFM) ionomers, and highly neutralized (HNP) ionomers. In other words, the multi-material construction of the cover is state-of-the-art and provides noticeable player benefits, such as longer distance, exceptional spin, more control, and a softer feel. In fact, the new 2021 ERC Soft ball has been tested to outperform the 2019 model and other competitor balls by going a longer distance off the driver and 7 iron with a higher trajectory. The dynamic design also helps the ball last longer by responding to impact better, so your game won’t get cut short.
2. The main ingredients of golf balls strengthen a wide array of other applications beyond sport
Dow PARALOID™ Impact Modifiers are utilized by manufacturers and engineers across different industries to prolong durability and impact resistance of polymer materials. From vinyl windows to car parts to outdoor decking, PARALOID™ additives can withstand even the toughest conditions—including the force of your driver hitting the ball off a tee (and the force of your ball hitting a tree after the occasional shank).
3. Golf balls are developed to provide a unique experience for different types of players
According to Callaway, the ERC Soft ball is targeted for mid-low handicap players who want to maximize distance without compromising spin and control around the green. This is made possible by a high-energy core and high-speed mantle, as well as Callaway’s Triple Track Technology to improve alignment and accuracy. For players with a mid-high handicap looking for the softest feel possible and a low spin profile, the Supersoft ball is the best option. It utilizes HEX Aerodynamics® for a straight flight that will perform consistently every time.
Both the Callaway ERC Soft and Supersoft balls are now available for purchase.
For more information on how science is powering sports, visit Dow Sports Marketing Solutions.
2 Golf Datatech started tracking statistics in 1997. https://www.thengfq.com/covid-19/#perspective