Based on High Efficiency Emulsion Technology, offers an exceptional level of binding efficiency that permits higher extender loadings (and 30% less latex) without sacrificing key performance properties, including dry time, roadway durability and roadway visibility. Helps to reduce the TiO2 pigment content in waterborne traffic paint by 50% without a loss of hiding or related roadway performance features, including initial retroreflectivity and retroreflectivity retention over time.