Best of Next
Inspired by optimistic approaches to the many changes in routines that have been identified around the globe — some linked to the pandemic, others unrelated, TrendsLab goes beyond its traditional focus on beauty to reach all areas of one’s new chapter: social interaction, sustainability, digitalization and more.
Each region will customize the concept of “Next” to better answer their unique challenges — regulatory deselection, anti-technology sentiment, new cleansing actions. Best of Next will show how the changes brought to different regions are relevant and worth pursuing in a positive and efficient manner by adopting the “best” possible technologies, including those offered by Dow’s industry-leading, vast portfolio.
Adaptation is more important than mitigation.
Reaching new chapters in our journey.
Adopting the best possible technologies.
Optimistically approaching what’s next.
A new beauty journey that brings us closer together.
Immerse yourself in the Best of Next
Skin care journey:
Hair care journey: