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We Unite

It’s Time for Us to Unite!

We are the global community. Our lives are no longer just local. We have global interactions, connections and impact. We are working together to evolve and to create more fulfilling lives.

As a global family, we want our ethics and our values to be part of everything we do — including our beauty habits.

TRENDS LAB identifies emerging consumer trends and provides on-target, inspiring formulation concepts to help you stay ahead of consumer desires. 

Tomorrow's beauty trends find consumers uniting around these concepts:

Simple

Keeping things simple and uncluttered...using multifunctional products with fewer ingredients

Play

Being ready for action (or relaxing) and looking good for your selfie... with products that provide long-lasting performance and protection

Foodology

Enjoying super foods and traditions... and experimenting with products that offer different textures and temperatures

Memories

Capturing moments and transformational journeys... while experiencing products that are delightful and memorable