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Values In Motion

Our values give us meaning, drive us, motivate us

Each of us holds values that drive us. Our values help us determine what is important to us in life and are reflected in our outward behavior and language. Our values and how strongly we hold to each of them make us truly unique. Values can shift gradually over time as we learn more and gain experiences, but large-scale changes can also be triggered by multiple factors. In fact, our values are always in a state of motion.

TRENDS LAB identifies emerging consumer trends and provides on-target, inspiring formulation concepts to help you stay ahead of consumer desires. 

Tomorrow’s beauty trends are represented by these four concepts: Gender Revolution, Digital Detox, No Makeup and Water/Water Less.


Trends Lab Concept Collections

   

Confident transgender, nonbinary, androgynous person holding tie

Gender Revolution

Gender Revolution is a reinvention of gender roles. Freed from the binary of “boy” or “girl,” gender identity is a shifting landscape. Gender is blurred – embracing both femininity and masculinity.

This genderless BB cream lightly evens out the complexion with blurring, mattifying effects. (CPF 2549)

Long-lasting style, curls and shine are delivered in a rich, melting hair wax and styling pomade. (CPF 2545)

   

Woman walking across sand with wind blowing the sand up in the air

Digital Detox

In this hyper-connected world, rediscover the power of restoring balance and true connection by disconnecting and fully living in the present moment. Take time to reconnect with yourself and rediscover what really matters.

A touch of the spa experience, this water-in-balm day cream promotes skin radiance and smoothness. (CPF 2546)

This gentle, foaming hair mask conditions, purifies and refreshes. (CPF 2554)

Relax with a foot massage and mask that leaves feet feeling smooth and moisturized. (CPF 2544)

   

Woman smiling with no make-up on

No Makeup

Reveal your true self and feel confident with the perfect no-makeup look. Let your natural beauty shine through. Achieve a natural, fresh complexion that appears effortless.


This gel-to-powder facial serum helps create soft-focus, radiant-looking skin. (CPF 2543)

This fluid, comfortable lip cream beautifies lips, giving just a hint of natural shine. (CPF 2547)

   

Woman floating in water

Water/Water Less

Water is the new luxury. Across the globe, water is becoming scarce. This inspires products for many tastes: the eco-conscious, the lover of the simple and natural, and the aficionado of rare and exotic waters. Water is the essence – it is at the heart of everything.

This micellar shampoo is especially mild, gentle and conditioning for frequent shampoos. (CPF 2551)

This facial hydrating stick delivers moisturization and a fresh, hydrated feel with a soft-focus effect. (CPF 2550)