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Values In Motion

Our values give us meaning, drive us, motivate us

Each of us holds values that drive us. Our values help us determine what is important to us in life and are reflected in our outward behavior and language. Our values and how strongly we hold to each of them make us truly unique. Values can shift gradually over time as we learn more and gain experiences, but large-scale changes can also be triggered by multiple factors. In fact, our values are always in a state of motion.

TRENDS LAB identifies emerging consumer trends and provides on-target, inspiring formulation concepts to help you stay ahead of consumer desires. 

Tomorrow’s beauty trends are represented by these four concepts: Gender Revolution, Digital Detox, No Makeup and Water/Water Less.


Trends Lab Concept Collections

   

Confident transgender, nonbinary, androgynous person holding tie

Gender Revolution

Gender Revolution is a reinvention of gender roles. Freed from the binary of “boy” or “girl,” gender identity is a shifting landscape. Gender is blurred – embracing both femininity and masculinity.

   

Woman walking across sand with wind blowing the sand up in the air

Digital Detox

In this hyper-connected world, rediscover the power of restoring balance and true connection by disconnecting and fully living in the present moment. Take time to reconnect with yourself and rediscover what really matters.

   

Woman smiling with no make-up on

No Makeup

Reveal your true self and feel confident with the perfect no-makeup look. Let your natural beauty shine through. Achieve a natural, fresh complexion that appears effortless.

   

Woman floating in water

Water/Water Less

Water is the new luxury. Across the globe, water is becoming scarce. This inspires products for many tastes: the eco-conscious, the lover of the simple and natural, and the aficionado of rare and exotic waters. Water is the essence – it is at the heart of everything.