Urban trendsetters demand more
Today’s urban trendsetters are setting the stage for the next generation of beauty products. They are trend-conscious, expert consumers living in hyper choice, competitive about their looks and eager to express their individuality.
Their hectic city lifestyles generate extreme beauty challenges - linked to time pressures, stress, space scarcity and pollution, as well as a greater need for experience and sensations.
Urban Beauty Trends Lab explores three major trends driven by the urban consumer — and offers five versatile, functional and fashion-forward formulation concepts featuring Dow product solutions.
Professional-quality, long-lasting and pigment-rich products
Effective solutions for lighter, more even-toned skin
Multifunctional concepts for a streamlined beauty routine