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Urban Beauty

Urban Trendsetters Demand More

Today’s urban trendsetters are setting the stage for the next generation of beauty products. They are trend-conscious, expert consumers living in hyper choice, competitive about their looks and eager to express their individuality.

Their hectic city lifestyles generate extreme beauty challenges - linked to time pressures, stress, space scarcity and pollution, as well as a greater need for experience and sensations.

Urban Beauty Trends Lab explores four major trends driven by the urban consumer — and offers eight versatile, functional and fashion-forward formulation concepts featuring Dow product solutions.

Pro Studio

Professional-quality, long-lasting and pigment-rich products

Luminance

Effective solutions for lighter, more even-toned skin

Multi-Task

Multifunctional concepts for a streamlined beauty routine

Jelly

A new, refreshing texture sensation