Be a little braver … live a little happier
We share your desire to keep up with and contribute to the latest trends.TRENDS LAB by Dow identifies major trends that will drive tomorrow’s consumer demands in beauty — and create innovative formulations to help your products meet them.
Feel Healthy and Happy ― feeling good and being positive for all four seasons of your life
Live Guilt-Free ― feeling desirable (at any age), embracing the grey (or not) and treating yourself
Be Unconventional ― being traditional with a modern twist, being different and unique and celebrating you
Be Experimental ― trying new things, sampling products and new looks and simply having fun