Be a little braver… live a little happier
We share your desire to keep up with and contribute to the latest trends. TRENDS LAB by Dow identifies major trends that will drive tomorrow’s consumer demands in beauty — and create innovative formulations to help your products meet them.
Feel Healthy and Happy ― feeling good and being positive for all four seasons of your life.
Live Guilt-Free ― feeling desirable (at any age), embracing the grey (or not) and treating yourself.
Be Unconventional ― being traditional with a modern twist, being different and unique and celebrating you.
Be Experimental ― trying new things, sampling products and new looks and simply having fun.