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Be Brave Be Happy

Be a little braver … live a little happier

We share your desire to keep up with and contribute to the latest trends.TRENDS LAB by Dow identifies major trends that will drive tomorrow’s consumer demands in beauty — and create innovative formulations to help your products meet them.

Healthy

Feel Healthy and Happy ― feeling good and being positive for all four seasons of your life

Guilt-Free

Live Guilt-Free ― feeling desirable (at any age), embracing the grey (or not) and treating yourself

Unconventional

Be Unconventional ― being traditional with a modern twist, being different and unique and celebrating you

Experimental

Be Experimental ― trying new things, sampling products and new looks and simply having fun