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Be Brave Be Happy

Be a little braver… live a little happier

We share your desire to keep up with and contribute to the latest trends. TRENDS LAB by Dow identifies major trends that will drive tomorrow’s consumer demands in beauty — and create innovative formulations to help your products meet them.

Healthy

Feel Healthy and Happy ― feeling good and being positive for all four seasons of your life.

Guilt-Free

Live Guilt-Free ― feeling desirable (at any age), embracing the grey (or not) and treating yourself.

Unconventional

Be Unconventional ― being traditional with a modern twist, being different and unique and celebrating you.

Experimental

Be Experimental ― trying new things, sampling products and new looks and simply having fun.