Designed mainly for suit the needs of the standard and economic segment, where a good balance of performance and cost are so important. This binder is the perfect option when Vinyl-acrylic binders does not accomplish the market needs. PRIMAL™ 2525 Emulsion has been designed for masonry paints and primers. It is a binder with a very good adhesion to masonry substrates, excellent durability (gloss and tint retention, and dirt pickup resistance), and the ability to retard efflorescence in cured cementitious products.