A multifunctional water-soluble polymer that enhance foams, form films, thicken, and stabilize. It is a cold water dispersible hydroxymethylcellulose product with a viscosity of 75,000 mPas for a 2% aqueous solution at 20° C. Applications for this product include body washes and facial cleansers, shampoos, liquid hand soaps, shaving creams and foams, hair styling mousses and sulfate-free cleansing products. INCI Name: Hydroxypropyl Methylcellulose