An APEO-free*, solvent-free*, hydrophobically modified ethylene oxide urethane (HEUR) rheology modifier that utilizes ACID SUPPRESSION™ to produce an excellent balance of properties. ACRYSOL RM-725 builds mid-shear (KU) viscosity while also contributing to high-shear (ICI) viscosity build, allowing for a reduction of high shear thickener usage. It offers formulators an excellent balance of sag resistance and leveling, especially in paints utilizing vinyl acrylic binder technology.