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Acid containing, cross-linked acrylic emulsion copolymer. When the emulsion is diluted with water and neutralized with a base, each emulsion particle swells greatly. The emulsion clarifies under these conditions and becomes highly viscous. It is effective in improving low shear rate (Brookfield) viscosity, resulting in paints that have highly shear thinning characteristics. Paints formulated with ACRYSOL ASE-60 Thickener as a sole thickener offer a high yield value or gel structure. This structure develops upon removal of shear; hence it is an excellent choice for the development of moderately textured paints. Other benefits to the paint manufacturer include reduced roller spatter compared to high molecular weight cellulosic thickeners.