A 100% acrylic binder made with no APEO surfactants and is low in ammonia odor designed for premium flat through semigloss interior house paints. It utilizes unique polymer architecture and ambient crosslinking that aids to deliver outstanding performance for key properties, like stain removal, scrub resistance, adhesion, and block resistance. The added benefit of low coalescent demand, enables paint formulators to meet strict VOC requirements in North America while helping to deliver performance that exceeds conventional emulsion technology.