Polymer designed for exterior ‘direct to substrate’ applications that require excellent resistance to dirt and grime for a long lasting, freshly painted look. As a product based on the AVANSE™ Technology Platform, this 100% acrylic polymer equips paint formulators to develop formulations with excellent adhesion, substrate protection and sealing properties. In addition, the AVANSE™ Technology Platform offers significant improvements in titanium dioxide (TiO2) pigment utilization, thus impacting positively the performance obtained relative to the total cost of the formulation. Free of APEO surfactants, no added formaldehyde, low in odour and VOC content.