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Synthetic, liquid thickener that offers a low cost/high performance alternative to cellulosic thickeners in interior flat latex paints. This product provides application and feel properties very similar to medium grades of cellulosic and hydrophobically modified HEC thickeners with excellent resistance to roller spattering and improved leveling in most formulations. This product is easy to handle and incorporate during the paint manufacturing process and is highly resistant to microbial attack. Part of the Designed Rheology product line which provides customized rheology based on key components.