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true

Color Happy

Maintaining the perfect shade

Meet the cleansing conditioner that’ll make hair color last longer—protecting your customer’s hair color for up to 24 washes, keeping it rich, vibrant and bright for a longer period of time.

See the difference for yourself!

After 24 treatments with silicone-based cleansing conditioner (% refers to active silicone level):

Hair examples after 24 treatments with cleansing conditioner.

Silicone Benefits for Cleansing Conditioners

  • Long-lasting color protection for up to 24 washes
  • More intense color for the first 4 washes
  • Better color intensity and color trueness
  • Enhanced hair volume and fast drying
DOWSIL™ CE-7114 Silicone Quat Microemulsion INCI Name: Silicone Quaternium-16 (and) Undeceth-11 (and) Butyloctanol (and) Undeceth-5
DOWSIL™ CE-8411 Smooth Plus Emulsion INCI Name: Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer (and) Polysorbate 20 (and) Butyloctanol
DOWSIL™ CE-7081 Smart Style INCI Name: Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer (and) Undeceth-11 (and) Undeceth-5