It is an aqueous acrylic dispersion designed for general-purpose permanent paper label adhesive applications. When formulated with appropriate tackifiers, it delivers aggressive tack on a variety of surfaces, including low surface energy materials, while maintaining good cohesive performance. Key benefits include easy formulation, broad compatibility with tackifiers and coating additives, a well-balanced profile of peel, tack, and cohesion, excellent mechanical stability, and smooth converting properties. The formulation is APEO-free and, when suitably adjusted, can be applied using a range of coating systems for flexible manufacturing integration.