A water-based polymer emulsion utilizing advanced low odor technology to offer reduced odor and VOC for both in-can and after application. PRIMAL™ DC-480 Emulsion is based on the AVANSE™ Technology platform that offers excellent pigment binding capacity. This facilitates the formulation of paints with excellent film formation, washability, early chalking resistance and opacity. PRIMAL™ DC-480 also enables the formulation of low odor primers with excellent water resistance, alkali resistance and efflorescence resistance. PRIMAL™ DC-480 Emulsion is designed to offer good paint stability, formulation robustness and an excellent balance of cost / performance in mid to high PVC paints.