This is an APEO-free, solvent-free, hydrophobically modified, alkali-soluble emulsion (HASE) thickener for latex coatings. It helps build low-shear (Brookfield) and mid-shear (KU) viscosity to offer application and feel properties to coatings that are very similar to hydroxyethylcellulose (HEC) thickeners, particularly the hydrophobically-modified type (HMHEC). It is delivered as a low viscosity liquid to allow for easy handling and easy incorporation during the manufacturing process.
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