A ready to use high solid acrylic adhesive for general purpose paper label for reverse gravure coating. This adhesive is a ready to use formulated pressure sensitive adhesive for permanent label applications. It has excellent adhesion to a wide range of surfaces including cardboard and non-polar substrates. It is formulated with an easy to coat via Reverse Gravure coating system, high Peel, high tack, moderate shear, clean slitting, and clean die cutting with excellent UV- Stability.