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Materials Ecosystem
Design for Circularity
Learn how Dow is designing its materials for circularity to reduce environmental impact and ensure product integrity for brand owners and manufacturers, including converters.
What is the role of Design for Circularity in the materials ecosystem?
Circular packaging design is indispensable in supporting markets in transforming material use for reduced environmental impact. Circular packaging design includes design to support recyclability and use of recycled content. At Dow, we’re helping brand owners and manufacturers rethink how packaging is created, balancing cost-efficiency, performance, and recyclability without compromising product integrity. By designing for circularity from the start, we can transform how materials are used, reused, and kept in the loop, helping the industry meet recyclability targets and reduce environmental impact.
Learn how circular packaging design can help you meet targets to enable recyclability.
Mengniu
Dow partnered with Mengniu, a leading dairy brand in China, to develop an all-polyethylene (PE) yogurt pouch designed for recyclability. Using INNATE™ TF-BOPE Resins from Dow, this innovative packaging helps ensure enhanced performance while supporting closed-loop recycling. As part of Mengniu’s goal for 100% recyclable packaging by 2025, this option marks a significant step toward a circular economy, reducing reliance on nonrenewable resources and aligning with China’s Zero-waste Cities initiative.
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Liby
Dow and Liby, a leading laundry brand in China, have partnered to introduce fully recyclable packaging for laundry pods using INNATE™ TF Polyethylene Resins from Dow for Tenter Frame Biaxial Orientation (TF-BOPE). This all-polyethylene (PE) structure is designed to be recycled in existing streams, offering high toughness to prevent leakage during e-commerce transportation, and excellent optics for shelf appeal.
Lion Corporation
Dow collaborated with Lion Corporation to launch refill bags designed for recyclability for Shokubutsu Monogatari shower cream in Thailand. Using INNATE™ TF-BOPE Resins from Dow, the refill bags feature an all-polyethylene structure for easy recycling while maintaining high toughness, excellent optics, and product quality. This collaboration advances a circular economy by reducing greenhouse gas emissions and replacing traditional multi-material packaging with sustainable alternatives now available nationwide.
NICE Group
Dow’s materials science expertise and portfolio of high-performance polyethylene materials help enable us to work closely with Amcor, a global leader in producing responsible packaging, to develop a full plastics laminate which is the first big step to developing toothpaste tubes that are designed to facilitate recyclability.
Bear Naked
Through creative collaboration and our RecycleReady technology, we worked with Berry Global and Kashi to launch a pouch that is designed for recyclability for Bear Naked granola.
Explore other collaborations
Frequently Asked Questions
Materials science companies are innovating more circular material-based options for plastics. Such as materials created from renewable waste.
Packaging converters are exploring how they evolve to generate growth and new collaboration opportunities that support customers as they revise their packaging portfolios for the circular economy.
New design models are helping to enable a shift away from disposable to reusable packaging. Design innovations are necessary to promote stronger recycling options and transition more plastic packaging into recyclable structures.
Circular design is a forward-thinking approach to materials innovation, where products are created not just for performance, but for recycling and reuse. In a circular materials ecosystem, design starts with the end in mind.
This means selecting materials, structures, and formats that:
- Enable reuse and recyclability at scale,
- Minimize waste and unnecessary complexity,
- Use renewable or recycled content, and
- Support closed-loop systems that keep materials circulating.
At Dow, circular design is embedded across our packaging, product, and infrastructure solutions. By aligning with recyclers, brands, and converters from day one, we help ensure that materials don’t just deliver today, but stay in play for tomorrow.
Dow is accelerating packaging circularity through material science and system-wide collaboration. Our innovations focus on simplifying packaging structures, enhancing performance, and enabling recyclability without compromise.
Key advances include:
- Recyclable mono-material structures: Helping brands replace multi-layer laminates with polyethylene-rich packaging compatible with existing mechanical recycling.
- Compatibilizer technology: Bridging gaps between materials to improve the quality and processability of recycled plastics.
- High-performance PCR integration: Enabling use of post-consumer resins (PCR) in demanding applications like food packaging without sacrificing quality.
- Recyclability-focused design guidance: Supporting partners to align packaging formats with local and global recycling capabilities.
These innovations not only meet recyclability standards but also help brands reduce carbon emissions and comply with evolving regulatory frameworks.
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