Discover the minimalist revolution in personal care!

In a world where less is more, the minimalist trend in personal care is gaining ground. Fewer ingredients, minimal packaging, basic claims and simpler routines are the key to offering products that consumers can use easily and with confidence. For Dow, minimalism in skin care is the way to go! Simply because it is the best way to have a sustainable and consistent routine.

The key to minimalist formulations is that they must still have textures and benefits that appeal to consumers. To formulate these types of products with fewer ingredients, it is important to focus on what is really important for the product and include ingredients that provide multiple benefits.

• Sustainability: Fewer ingredients and minimal packaging reduce environmental impact.
• Trust: Simple and effective formulations that consumers can use with confidence.
• Efficiency: Simpler routines that save time and effort.

Discover our minimalist formulations now and join the personal care revolution! With Dow, less is more. Harmony, sustainability and performance in each product.