2(x)ist Introduces New Liquid Cotton Collection with DOW XLA™ Fiber
Dow Fiber Solutions Expands Brand Portfolio and Partners with 2(x)ist, the Forerunner in Designer Men's Underwear

Horgen, Switzerland– (September 1st, 2007)

Dow Fiber Solutions today announced its latest designer collaboration with 2(x)ist, a forerunner in designer men’s underwear. 2(x)ist, the choice for the man who wants the latest look in casual but sophisticated underwear, continues its mission to take underwear to a new dimension with the introduction of its new Liquid Cotton Collection with DOW XLA™ fiber. Now, 2(x)ist is poised to further solidify its reputation as an innovator in the marketplace with the new partnership with Dow Fiber Solutions and the resulting Liquid Cotton Collection to debut during New York Fashion Week at the Elle Style 360 lounge.

The 2(x)ist brand, a trail-blazer in revolutionary designer men’s underwear, has responded to the male consumer’s demands for material that offers both enhanced shape retention and stretch comfort with their bold, vibrant and comfortable Liquid Cotton Collection with DOW XLA™. Cut to accentuate a man’s body shape, the collection is made of luxuriously soft, lightweight stretch material that perfectly fits the body, with ideal shape retention and recovery without any synthetic feel.

The men’s collection consists of square cut v-neck t-shirts, tanks, poncho and hoodie shirts in white, black, sea, green, navy and burgundy with piping in light blue and green. The new square cut no-show, brief and trunk pants, bike shorts and long johns follow the same color palate and complete this season’s stylish men’s underwear look.

Jason Scarlatti, Creative Director of New York brand 2(x)ist said, “Our latest cutting-edge Liquid Cotton Collection with DOW XLA™ is perfect for our demanding customers who expect the best. As 2(x)ist designers continue to refine - and redefine - men's underwear expectations, the partnership with DOW XLA™ is the next step in our brand’s development since XLA offered designers the latest in innovative high-performance elastic fiber. In addition to being fashionable, this line of underwear will be easy to care for with machine wash and tumble-dry and bleach resistance, so the apparel maintains its shape over time.”

Holly Watson, Global Brand Communications Manager for Dow Fiber Solutions said, “This dynamic new partnership between DOW XLA™ and 2(x)ist is so exciting because it gives each side the opportunity to really leverage the other brand’s capabilities and bring newness to the marketplace. This new collection offers a new level of luxuriously supple comfort for men’s underwear. 2(x)ist’s new Liquid Cotton Collection with DOW XLA™fiber is the result of two innovators coming together to create something truly exceptional in terms of style and comfort for the male consumer. Designers, retailers and consumers are now reaping the benefits of DOW XLA™ -- the revolutionary fiber which widens the realm of possibilities for clothing designers to make soft, lightweight apparel that is stylish, form-fitting and durable.”

2(x)ist is the latest addition to the portfolio of DOW XLA™brands that have adopted the technology of this advanced material. The high-performance elastic fiber has been recognized by fashion insiders as the ideal alternative to other elastic fibers due to its unique ability to virtually disappears into the host fiber, so the fabric retains its luxurious feel and shape. The benefits of DOW XLA™ include resistance to chemical harshness, high heat and unparalleled shape retention. DOW XLA™ fiber is the world’s first olefin-based stretch fiber and is the only elastic fiber that offers gentle, non-snap stretch and recovery to provide true freedom of movement.

The 2(x)ist collection with DOW XLA™ will be available at retail in Spring/Summer 2008. www.2xist.com

For more information, please visit www.dowxla.com.

Dow Fiber Solutions a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs. DOW XLA™ is one of many innovative products that underscore Dow’s strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications.

About Dow

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

Editorial Information:
Bettina Grabher
The Dow Chemical Company
+41-44-728-2319

A Partnership Between Adidas and Dow Fiber Solutions
Cool Design Meets Chlorine Resistant Quality

Horgen – (August 22nd, 2007)

Dow Fiber Solutions (DFS) announces that its revolutionary stretch fiber, DOW XLA™, is weaved into an innovative new line of adidas swimwear, Infinitex Plus, designed for competitive swimmers who demand durability as well as performance and comfort.

The breakthrough technology behind DOW XLA™ eliminates the trade-off between durability, performance and comfort that has long plagued active swimmers. This enables swimmers to rely on suits with an active fit, designed for sleek, efficient movement in the pool, that are comfortable and durable lap after lap, month after month.

Traditionally, stretch fibers have deteriorated after just 100-200 hours of exposure to chlorinated pool water. In contrast, DOW XLA™ is the first and only stretch fiber that continues to perform after 1,000 hours of exposure to chlorinated pool water. The Infinitex Plus line is therefore able to keep its fit and shape over time and stay free of unsightly bagging and sagging and is also better able to withstand exposure to UV light and suntan lotion than swimwear made with traditional stretch fibers.

“The introduction of DOW XLA™ into the Infinitex Plus line allows us to take our competitive training swimwear to a new level, differentiating adidas among competitors and giving active swimmers unprecedented, nocompromise performance,” said Christine Barth, Head of Business Unit Swimming at adidas.

“Our partnership with adidas – which has already seen the introduction of DOW XLA™ into the adilibria range of high-style fashion swimwear – represents an alliance of companies determined to elevate the performance of swimwear apparel to an entirely new level,” said Michel Caillibotte, global marketing manager at Dow Fiber Solutions. The swimsuits are more fitted, lighter and more comfortable than ever before. The line features four swimsuits, two bikinis for women and six pants for men in attractive designs and will be available at retailers and adidas stores globally from July/August 2007 onwards.

Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs. DOW XLA™ is one of many innovative products that underscore Dow’s strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications. For more information, visit www.dowxla.com.

About Dow

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

Editorial Information
Bettina Grabher
The Dow Chemical Company
 +41-44-728-2319

Denim Royalty Kingpins and Dow XLA™ Host An Exclusive New York City Trade Show

New York, NY - July 11, 2007

Beginning July 11th through the 12th Olah Inc. with DOW XLA™ fiber presents the exclusive, invitation only Kingpins trade show, offering the latest in premium denim. The hip, downtown New York City location will provide cutting edge designers with up to the moment trends in textiles, finishes, and hardware.

DOW XLA™, the title sponsor of Kingpins has found common ground in the shared philosophy that denim has an expressive personality which can be elevated by unique washes and distinct hardware. Both parties are on a mission to address the denim market in a dynamic way, by finding new solutions and endless design possibilities.

"Our interest in continuing to evolve the denim market is the foundation of the XLA™/Kingpins partnership. Each season we both strive to bring our mills and designers the most refined products with the latest technology," says Akiko Inui of Dow Fiber Solutions.

DOW XLA™ is the world's first olefin-based stretch fiber. The elastic composition is the first of its kind to offer gentle, non-snap stretch and recovery, providing true freedom of movement. The benefits of DOW XLA™ include resistance to chemical harshness, high heat, and unparalleled shape retention, making it the perfect fit for the premium denim market.

Renowned denim designer, Adriano Goldschmied is among the first in the industry to work with next- generation XLA™ stretch fiber and will showcase a capsule collection in collaboration with Kurabo Japan and Olah at the show.

About Dow

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For editorial information :
Holiday Watson
Dow Fiber Solutions
+1-212-768-2394

Dow Introduces Next-Generation XLA™ Stretch Fiber to the Fashion Industry

Premiere Vision (Paris, February 2007)

For the first time, designers can develop denim collections that have both comfortable, breathable stretch and the ability to endure even the harshest chemical treatments and destructive denim washes and finishes - without loss of stretch. Introducing Dow Fiber Solution’s next-generation XLA™ fiber for denim.

This next-generation XLA™ for denim is a revolutionary, premium stretch fiber that is inherently resistant to high heat and harsh chemicals, enabling a luxurious hand and incredible fit. Especially engineered for garments that need exceptional comfort stretch and recovery and unparalleled shape retention, next-generation XLA™ resists harsh chemical treatments to allow for a variety of desired effects - such as denim finishes. Next-generation XLA™ for denim maintains the authentic look and feel of cotton denim, with little to no shrinkage, sagging or bagging - even after multiple wears, machine washes, or dry cleanings.

The new high-performance elastic fiber has been recognized by fashion insiders as the only stretch solution for denim due to its ability to withstand various chemical treatments that would normally damage a denim finish. Designers no longer need to sacrifice style for comfort.

Two of New York’s hottest fashion designers recently introduced her fall 2007 collections with XLA™. Alice Roi, a New York-based designer, created an XLA™ Fall 2007 collection of trousers, coats, shirts and skirts that embodies a fresh and innovative take on denim, by using black wool denim as the dominant fabric. "By choosing fabrics made with XLA™, I have the freedom to design comfortable yet fitted garments that won’t stretch out over time, and in deep colors that won’t fade," says Roi.

"This partnership is very exciting for both Dow Fiber Solutions and Alice Roi. We are thrilled to offer such a comprehensive and effective stretch solution, while still addressing the fashion needs of designers," says Akiko Inui, Global Brand Marketing Manger of Dow Fiber Solutions. "Denim has become a wardrobe staple and with the combination of supreme durability, easy comfort and effortless style, we feel that we are approaching the denim market in a revolutionary way."

Alice + Olivia, an American fashion house known for playful designs and sleek styles, incorporated XLA™ into its pants, jackets, and jumper dresses because of its superior shape retention and easy care benefits. In addition to Alice Roi and Alice + Olivia, famous European designers working with XLA™ will be featured at Premiere Vision this week and at the Paris Couture show in June.

To experience XLA™ and view these fashion collections at Premiere Vision, please visit the XLA™ booth: Hall 5 / Stand 5A10- 5B9.

Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs. The business has established a customer base in Europe, Asia/Pacific, the United States and South America to produce fabrics made with XLA™ elastic fiber. XLA™ is one of many innovative products that underscore Dow’s strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications. For more information, visit www.dowxla.com.

About Dow

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For editorial information : Holiday Watson Dow Fiber Solutions +1-212-768-2394

Porter Novelli Dow Fiber Solutions +41-44-728-2319

Dow Presente La Fiber Stretch XLA™ Nouvelle Generation Pour L’ Industrie De La Mode

Première Vision (Paris, février 2007)

Pour la première fois, les stylistes peuvent développer des collections denim qui ont tout à la fois une élasticité confortable et respirante et qui sont capables de résister même aux traitements chimiques les plus rudes et aux lavages et apprêts pour le denim les plus agressifs, sans perte d’élasticité. Grâce à la nouvelle génération de fibre XLA™ pour denim de Dow Fiber Solutions.

Cette nouvelle génération de XLA™ pour denim est une fibre élastique révolutionnaire, de haute qualité, intrinsèquement résistante aux températures élevées et aux produits chimiques mordants, garante d’un toucher somptueux et d’une tenue incroyable. Spécialement conçue pour les vêtements exigeant une élasticité, un confort et une tenue exceptionnels, la nouvelle génération de XLA™ résiste aux traitements chimiques mordants et permet ainsi de réaliser une large variété d’effets particuliers, tels que les apprêts denim. La nouvelle génération de XLA™ pour denim conserve le style authentique du denim de coton tout en garantissant très peu ou pas de rétrécissement, relâchement ou d’effet toile à sac – même après de nombreux usages, lavages en machine, ou nettoyages à sec.

La nouvelle fibre élastique à hautes performances a été reconnue par des experts de la mode comme la seule solution stretch pour denim en raison de sa capacité à résister à divers traitements chimiques qui, normalement, endommageraient tout apprêt denim. Désormais, les stylistes n’auront plus à sacrifier le style au confort.

Deux des créateurs de mode les plus en vogue de New York ont récemment intégré la fibre XLA™ dans leurs collections pour l’automne 2007. Alice Roi, une styliste basée à New York, a créé une collection Automne 2007 XLA™ de pantalons, vestes, chemises et jupes présentant une approche innovante du denim, en utilisant un denim de laine noire comme tissu dominant. « En choisissant des tissus à base de XLA™, j’ai toute la liberté de créer des vêtements à la fois confortables et seyants, qui ne se laisseront pas aller avec le temps, et dans des couleurs profondes qui ne pâliront pas », déclare Roi.

« Ce partenariat est extrêmement passionnant pour Dow Fiber Solutions ainsi que pour Alice Roi. Nous sommes enchantés de pouvoir offrir une solution ‘stretch’ à la fois globale et efficace tout en répondant aux besoins des stylistes, » affirme Akiko Inui, Global Brand Marketing Manager de Dow Fiber Solutions. « Le denim est devenu un élément de base de l’habillement et, en proposant une fibre qui allie durabilité extrême, confort sans souci et style naturel, nous savons que nous allons révolutionner le marché du denim ».

Alice + Olivia, une maison de mode américaine connue pour ses modèles enjoués et son style raffiné, a intégré la fibre XLA™ dans ses pantalons, vestes et robes-chasubles en raison de sa rétention de forme exceptionnelle et de sa facilité d’entretien. Outre Alice Roi et Alice + Olivia, de célèbres stylistes européens utilisant la fibre XLA™ seront présents cette semaine à Première Vision et aux défilés haute couture parisiens en juin.

Pour découvrir la fibre XLA™ et admirer ces collections de mode à Première Vision, rendez-vous au stand XLA™ : Hall 5 / Stand 5A10- 5B9.

Dow Fiber Solutions, une unité fonctionnelle de The Dow Chemical Company, se consacre à la mise au point d’innovations pour l’industrie textile mondiale en associant une recherche avancée et une expertise du développement à la vision créative des détaillants, des stylistes et des fabricants pour répondre aux besoins des consommateurs. L’activité a établi une base client en Europe, en Asie/Pacifique, aux Etats-Unis et en Amérique du Sud pour produire des tissus contenant la fibre élastique XLA™. XLA™ est un des nombreux produits innovants qui souligne la stratégie de Dow pour consolider son portefeuille d'unités performantes en donnant priorité au marketing et aux développement d'activités qui soutiennent des applications finales de haut niveau. Pour plus d’informations, visitez notre site www.dowxla.com.

A propos de Dow

Dow est une entreprise chimique diversifiée qui, par la puissance de l’innovation, de la science et de la technologie, apporte en permanence des améliorations dans les domaines essentiels au progrès de l’humanité. Dow propose dans plus de 175 pays une vaste gamme de produits et services novateurs pour permettre à ses clients de proposer toutes sortes de produits allant de l’eau potable, des aliments ou des produits pharmaceutiques aux peintures, emballages et produits d'hygiène corporelle. Attachée aux principes du développement durable, Dow enregistre un chiffre d'affaires annuel de 49 milliards $ et compte 43 000 salariés à travers le monde. Sauf indication contraire, les termes « Dow » ou « la société » font référence à The Dow Chemical Company et à ses sociétés affiliées consolidées. Pour plus d’informations sur Dow, veuillez consulter le site www.dow.com.

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For editorial information : Holiday Watson Dow Fiber Solutions +1-212-768-2394

Porter Novelli Dow Fiber Solutions +41-44-728-2319

Dow Präsentiert Die XLA™-Stretchfaser Der Nächsten Generation Für Die Textilindustrie

Première Vision (Paris, février 2007)

Zum ersten Mal können Designer Denim-Kollektionen aus Stretchgewebe entwickeln, das komfortabel und atmungsaktiv ist und darüber hinaus strapazierende chemische Behandlungen und Waschgänge ohne Verlust der Elastizität übersteht. Das ist die Einführung von Dow Fiber Solutions nächster Generation von Fasern für Denim.

Diese nächste Generation XLA™ für Denim ist eine revolutionäre Stretchfaser bester Qualität, die von Natur aus eine große Hitze- und Chemikalienbeständigkeit aufweist. Damit ermöglicht sie einen luxuriösen Griff und Passform. Diese Faser wurde insbesondere für Bekleidung entwickelt, die eine besonders komfortable Dehnbarkeit und unvergleichliche Formbeständigkeit haben muss. Die nächste Generation XLA™ verträgt Behandlungen mit scharfen Chemikalien und ermöglicht damit eine Vielfalt gewünschter Effekte bei den Denim-Ausrüstungen. Die nächste Generation XLA™ für Denim erhält die authentische Optik und den Griff des Baumwolldenims. Auch nach häufigem Tragen, mehrfachen Maschinenwäschen, Trocknerbehandlungen und Reinigungen gibt es kaum Einlaufen, Ausleiern und Ausbeulen.

Die neue hochleistungsfähige elastische Faser wurde von den Insidern der Modebranche schon jetzt als die einzige Stretchlösung für Denim anerkannt, die den verschiedensten chemischen Behandlungen standhält, die normalerweise die Gewebe schädigen. Die Modeschöpfer müssen nun für den Komfort keine Kompromisse mehr bei der Gestaltung des Artikels machen.

Zwei von den angesagtesten New Yorker Mode Designer stellten kürzlich ihre Herbstkollektion 2007 mit XLA™ vor. Alice Roi, eine auf New York bezogene Designerin, gestaltete eine Herbstkollektion 2007 mit der XLA™ für Denim. Die Kollektion mit Hosen, Mänteln, Hemden und Röcken zeigt eine erfrischend innovative Herangehensweise: Bei ihr dominiert schwarzer Wolldenim. „Die Entscheidung für Gewebe mit XLA™-Fasern gibt mir die Gestaltungsfreiheit, komfortable und gut sitzende Kleidungsstücke zu entwerfen, die im Laufe der Zeit nicht ausleiern und deren tiefe Farben nicht verblassen“, sagte Roi.

„Diese Partnerschaft ist für beide Seiten sehr aufregend, sowohl für Dow Fiber Solutions als auch für Alice Roi. Wir sind begeistert darüber, dass wir eine solche umfassende und wirkungsvolle Stretchlösung anbieten und dabei gleichzeitig die Anforderungen der Passform und die Wünsche der Modeschöpfer erfüllen können. Denim ist zu einem Bekleidungsstoff geworden, der sich durch eine hervorragende Haltbarkeit, besonderen Tragekomfort und zwanglosen Stil auszeichnet. Wir nähern uns revolutionär dem Denimmarkt.“, erklärt Akiko Inui, Global Brand Marketing Manager von Dow Fiber Solutions.

Alice + Olivia, ein US-amerikanisches Modehaus, das für spielerisch-elegante Designs bekannt ist, verarbeitete das XLA™ wegen der überlegenen Formbeständigkeit und der leichten Pflege in seinen Hosen, Jacken und Jumperkleidern. Bei Première Vision in dieser Woche und auf der Pariser Modeschau im Juni werden außer Alice Roi und Alice + Olivia weitere berühmte europäische Modeschöpfer vorgestellt, die mit XLA™ arbeiten.

Um die XLA™ kennen zu lernen und die Modekollektionen auf der Première Vision anzusehen, besuchen Sie uns bitte im XLA™-Stand: Halle 5 / Stand 5A10- 5B9.

Dow Fiber Solutions, eine Geschäftseinheit von The Dow Chemical Company, ist wegweisenden Innovationen für die weltweite Textilindustrie verpfichtet. Zu diesem Zweck verbindet das Unternehmen sein Know-how und seine Expertise auf den Gebieten Forschung und Entwicklung mit der kreativen Vision von Einzelhändlern, Designern und Herstellern - um damit den Bedürfnissen der Kunden gerecht zu werden. Dow Fiber Solutions hat eine Kundenbasis in Europa, Asien/Pazifikraum, in den Vereinigten Staaten und Südamerika aufgebaut, um Stoffe herzustellen, die unter anderem aus XLA™ Faser bestehen. Weitere Informationen finden Sie unter: www.dowxla.com.

Über Dow

Dow ist ein vielseitiges Chemieunternehmen, das durch Einsatz von Innovation, Wissenschaft und Technik die Lebensqualität der Menschen ständig verbessert. Das Unternehmen bietet seinen Kunden in über 175 Ländern eine breite Palette von Produkten und Dienstleistungen für die unterschiedlichsten Bereiche - von Textilien, Transport und Telekommunikation bis hin zu Farben, Verpackungen und Pflegeprodukten. Unter strenger Einhaltung des Nachhaltigkeitsprinzips erzielt Dow mit 43.000 Mitarbeitern einen Jahresumsatz von 49 Milliarden Dollar weltweit. „Dow“ bzw. das „Unternehmen“ stehen für „The Dow Chemical Company“ oder deren verbundene Unternehmen, sofern nicht ausdrücklich anders vermerkt. Weitere Informationen über Dow finden Sie unter www.dow.com.

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For editorial information : Holiday Watson Dow Fiber Solutions +1-212-768-2394

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Dow Presenta All’industria Della Moda La Fibra Elastia XLA™ Di Nuova Generazione

Première Vision (Parigi, febbraio 2007)

Per la prima volta, gli stilisti potranno creare collezioni in confortevole tessuto denim elastico che "respira", con la capacità di resistere persino ai trattamenti chimici più aggressivi e ai lavaggi e finissaggi distruttivi – senza alcuna perdita delle caratteristiche di estensibilità. Tutto ciò grazie alla fibra di nuova generazione di Dow Fiber Solution sviluppata per il denim.

La fibra XLA™ di nuova generazione per il denim è una rivoluzionaria fibra elastica intrinsecamente resistente alle alte temperature e agli agenti chimici aggressivi, indicata per l’abbigliamento di lusso. Appositamente studiata per capi di abbigliamento che richiedono eccezionali caratteristiche di estensibilità e recupero, con un miglior mantenimento della forma, la fibra XLA™di nuova generazione resiste bene agli agenti chimici aggressivi, consentendo ulteriori trattamenti, come il finissaggio del denim. Questa fibra mantiene intatta la percezione del denim di cotone, senza restringersi, cedere o cascare o quasi – persino dopo usi frequenti, lavaggi a macchina, o lavaggi a secco.

La nuova fibra elastica ad alte prestazioni è stata riconosciuta dagli "addetti ai lavori" come l’unica soluzione per il denim con caratteristiche di estensibilità, proprio per la sua capacità di resistere a vari trattamenti chimici che altrimenti danneggerebbero il tessuto. Gli stilisti non avranno più bisogno di sacrificare lo stile a scapito del comfort.

Due famose stiliste newyorkesi hanno introdotto di recente nella loro collezione autunno 2007 la nuova fibra XLA™. Alice Roi, stilista newyorkese, ha creato una collezione di pantaloni, giacche, camice e gonne per l’autunno 2007 basata esclusivamente sulla fibra XLA™, incarnando nei suoi capi uno stile

fresco e innovativo, come tessuto prevalente. "Scegliendo tessuti realizzati con la fibra XLA™, sono libera di creare capi confortevoli e aderenti che non si allungano nel tempo, utilizzando colori scuri che non sbiadiscono", commenta Alice Roi.

"Questa partnership è estremamente interessante sia per Dow Fiber Solutions che per Alice Roi. Siamo entusiasti di offrire una tale soluzione efficace e completa che ci consente di far fronte alle richieste degli stilisti," commenta Akiko Inui, Global Brand Marketing Manager di Dow Fiber Solutions. "Il denim è diventato un elemento fondamentale del guardaroba. Abbinando caratteristiche di lunga durata a comfort ed eleganza, pensiamo di penetrare il mercato del denim con un approccio alquanto rivoluzionario."

Alice + Olivia, una casa di moda americana, famosa per lo stile elegante e brioso, ha incorporato la fibra originale XLA™ nei propri capi di abbigliamento (pantaloni, giacche e abiti da donna), proprio per le sue migliori capacità di mantenimento della forma e la facilità di trattamento. Oltre ad Alice Roi e Alice + Olivia, altri famosi stilisti europei che utilizzano la fibra XLA™ saranno presenti questa settimana a Première Vision e il mese di giugno a Paris Couture.

Per provare la fibra XLA™ e vedere le collezioni di Première Vision, visitate lo stand XLA™: padiglione 5 / stand 5A10- 5B9.

Dow Fiber Solutions, una business unit di The Dow Chemical Company, si dedica alla sperimentazione di prodotti innovativi per l’industria tessile internazionale unendo la propria esperienza nel campo della ricerca e dello sviluppo alla creatività di stilisti, produttori e distributori, per soddisfare le esigenze del mercato al consumo. Il business ha sviluppato una clientela di base in Europa, Asia-Pacifico, Stati Uniti e Sud America per realizzare tessuti contenenti la fibra DOW XLA™. Per ulteriori informazioni, visitare il sito www.dowxla.com.

Dow in breve

Dow è una società chimica con attività di business diversificate che applica innovazione, scienza e tecnologia per migliorare costantemente ciò che è fondamentale per il progresso umano. Dow fornisce ai propri clienti in oltre 175 Paesi un’ampia gamma di prodotti e servizi che permettono di ottenere acqua potabile e alimenti, vernici e imballaggi, prodotti farmaceutici e per l’igiene personale, e molto altro. Nel rispetto del proprio impegno per i principi di sostenibilità, Dow realizza vendite annue pari a 49 miliardi di dollari e impiega 43.000 dipendenti nel mondo. Se non altrimenti specificato, per "Dow" o "Società" si intende The Dow Chemical Company e sue consociate. Per ulteriori informazioni visitate il sito.

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

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Dow Presenta La Fibra Elástica XLA™ De Nueva Generación Al Sector De La Moda

Premiere Vision (París, febrero de 2007)

Por primera vez, los diseñadores pueden crear colecciones a base de tejidos denim elásticos cómodos y transpirables capaces de resistir incluso los tratamientos químicos más agresivos y los dañinos lavados y acabados del denim, sin perder la elasticidad. Les presentamos la fibra XLA™ de nueva generación para denim de Dow Fiber Solutions.

Esta fibra XLA™ de nueva generación para el denim es una fibra revolucionaria de primera calidad resistente inherentemente a las altas temperaturas y a los productos químicos agresivos, lo que permite un tacto y una caída estupendos. Diseñada especialmente para prendas que necesitan una elasticidad y recuperación excepcionales así como una conservación de la forma incomparable, la fibra XLA™ de nueva generación resiste los tratamientos químicos agresivos ofreciendo los diversos efectos deseados, como los acabados del denim. La fibra XLA™ de nueva generación para el denim mantiene el aspecto y el tacto únicos del denim de algodón, y no se encoge ni se da de sí formando bolsas incluso después de múltiples puestas, lavados a máquina o limpiezas en seco.

Esta nueva fibra elástica de gran calidad ha sido reconocida por los expertos en moda como la única solución elástica para el denim, gracias a su capacidad de resistencia frente a diversos tratamientos químicos que normalmente dañarían el acabado de una prenda de denim. Los diseñadores ya no tienen que sacrificar el estilo por la comodidad.

Dos de las diseñadoras de moda más cotizadas de Nueva York introdujeron la fibra XLA™ para denim en su colección de otoño 2007. Alice Roi, diseñadora establecida en Nueva York, ha creado con la fibra XLA™ una colección de otoño de 2007 formada por pantalones, abrigos, camisas y faldas que supone una apuesta fresca e innovadora por el denim, utilizando el denim de lana negro como tejido

dominante. «Al escoger tejidos fabricados con la fibra XLA™, tengo la libertad para diseñar prendas cómodas y que sientan bien que no se darán de sí con el tiempo, y en colores vivos que no se apagarán», dice Alice Roi.

«Esta asociación es muy interesante tanto para Dow Fiber Solutions como para Alice Roi. Estamos encantados de ofrecer una solución elástica tan completa y eficaz sin dejar de satisfacer las necesidades en cuanto a moda de los diseñadores. El denim se ha convertido en un básico del fondo de armario y con la combinación de durabilidad suprema y comodidad y elegancia sencillas, creemos que estamos abordando el mercado del denim de forma revolucionaria», dice Akiko Inui, Directora de Marketing de Marca a nivel mundial de Dow Fiber Solutions.

Alice + Olivia, una marca de moda estadounidense conocida por sus divertidos diseños y estilo elegante, incorpora la fibra XLA™ en sus pantalones, chaquetas y pichis por su estupenda conservación de la forma y acabados de fácil cuidado. Además de Alice Roi y Alice + Olivia, famosos diseñadores europeos que trabajan con la fibra XLA™ presentarán sus colecciones en Premiere Vision esta semana y en el Salón de la Moda de París en junio.

Para probar la fibra XLA™ y ver estas colecciones de moda en Premiere Vision, por favor, visite la caseta de XLA™: Pasillo 5 / Stand 5A10- 5B9.

Dow Fiber Solutions, una unidad de negocio de The Dow Chemical Company, es pionera en abrir nuevos caminos a la innovación en el sector textil mundial combinando la investigación proactiva y la experiencia en desarrollo por una parte, y con la visión creativa de los minoristas, diseñadores y fabricantes, por otra, con el fin de responder a las necesidades de los clientes. La empresa ha establecido una base de clientes en Europa, Asia/Pacífico, Estados Unidos y América del Sur para fabricar tejidos elaborados con la fibra elástica XLA™. Para más información, visite www.dowxla.com.

Acerca de Dow

Dow es una compañía química diversificada que domina la innovación, la ciencia y la tecnología, para mejorar constantemente los aspectos esenciales para el progreso humano. La Compañía ofrece una amplia variedad de productos y servicios a sus clientes en más de 175 países, ayudándoles a suministrar todo tipo de productos, desde agua potable, alimentos y medicamentos, hasta pinturas, material de embalaje y productos para la salud e higiene personal. Dow basa toda su actividad en el compromiso con los principios del Desarrollo Sostenible, obtiene unas ventas anuales de 49.000 millones de US$ y cuenta con 43.000 empleados en todo el mundo. Los términos "Dow" o "la compañía" hacen referencia a The Dow Chemical Company y a sus filiales consolidadas, a no ser que se indique lo contrario. Para obtener información adicional acerca de Dow, visitewww.dow.com.

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For editorial information : Holiday Watson Dow Fiber Solutions +1-212-768-2394

Porter Novelli Dow Fiber Solutions +41-44-728-2319

Alice Roi Partners With DOW XLA™ For A Fashion Break Through!

New York, NY - December 31, 2006

Dow XLA™ announces their exciting new partnership with celebrated New York fashion designer Alice Roi. With her chic metropolitan sensibility and distinct creative vision, Alice Roi was ideal to introduce this innovative new fiber from Dow Fiber Solutions to the fashion press. The twenty piece black wool denim collection will debut in February during fall 2007 Mercedes - Benz fashion week in New York.

"This partnership is very exciting for both Dow XLA™ and Alice Roi. We are thrilled to offer such comprehensive and effective design solutions for denim while still addressing the fashion needs of the designer clientele. Denim has become a wardrobe staple and with the combination of supreme durability, easy comfort and effortless style, we feel that we are approaching the denim market in a revolutionary way" says Akiko Inui, Global Brand Marketing Manger of Dow XLA™.

The Alice Roi and Dow XLA™ collaboration embodies a fresh and innovative take on denim. Using black wool denim as the dominant fabrication the collection combines two distinct moods. The feminine side of the collection is apparent in soft detailing such as delicate bows and doll-like mini dresses, while the moodier side is awakened in futuristic, robotic patching of wool denim.

The Dow XLA™ stretch fiber technology is progressive - allowing everything from Alice Roi's black wool denim mini dresses to sleek, skinny pants fit as though they were custom made. This collection mixes the benefits of the unique and durable fiber with Alice Roi's signature wit that fashionistas everywhere have come to know and love. This collection is practical and sweet, irreverent yet classic.

Designer's Management Agency (DMA) assisted in development of the special collection's marketing strategy and was the key negotiator to the Dow Chemical Company in the designer identification process, which ultimately led to the procurement of Ms. Roi. "Marrying Alice Roi's highly innovative capabilities to the XLA™ innovative material has produced a product that breaks new ground in both design and technology," says Marc Beckman, President, DMA.

Dow Fiber Solutions is releasing Dow XLA™ for denim. The high-performance stretch fiber has been recognized by fashion insiders as a luxurious alternative to other stretch fibers due to its ability to withstand various chemical treatments that would normally damage a denim finish. The benefits of Dow XLA™ include resistance to chemical harshness, high heat and unparalleled shape retention. Dow XLA™ fiber is the world's first olefin-based stretch fiber that offers gentle, non-snap stretch and recovery to provide true freedom of movement. For more information, please visit www.dowxla.com.

Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers - to meet consumer needs. The business has established a customer base in Europe, Asia/Pacific, the United States and South America to produce fabrics made with XLA™ elastic fiber. XLA™ is one of many innovative products that underscore Dow's strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications. For more information, visit www.dowxla.com.

About Dow

®™^* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow

For editorial information :
Holiday Watson
Dow Fiber Solutions
+1-212-768-2394

Dow Fiber Solutions Expands Presence in New York and Unveils New Brand Identity

Dow Fiber Solutions today announced the opening of its New York City showroom, its first-ever immersive showcase for the Company’s revolutionary, new premium stretch fiber, XLA™.  Dow Fiber Solutions also revealed a new brand identity for this flagship fiber.  XLA enables unique innovations and provides distinct benefits on trend with today’s consumers; it also offers brands and retailers competitive marketing advantages and the supply chain greater efficiencies and speed to market.

Located in the heart of Manhattan’s garment district, the 2,500 square foot showroom is one more way Dow Fiber Solutions seeks to partner with and serve its customers by offering ongoing design ideas and inspiration, continually updated trend information and a luxurious environment for meetings and collaborative development work.  It will serve as a forum to exchange ideas and to better understand the needs of the industry to inform future commercial offerings.

Visitors to the showroom will have access to an extensive library of fabrics that have been woven and knitted with and enhanced by XLA, from cashmere and velvet to linen, denim, cotton and wool.  A continually updated gallery of concept garments will highlight the unique way in which XLA blends with the natural characteristics of host fibers, while transforming the way clothing looks, moves, feels and lasts.

“This space is the perfect venue for us to show the innovations possible with XLA™ and to inspire and delight our customers,” said Akiko Inui, global brand marketing manager for Dow Fiber Solutions.  “The opening of the showroom is also a celebration of our sustained growth – made possible by the formidable backing we receive from The Dow Chemical Company – and the phenomenal reception the textile industry has given XLA.”  Since its launch in 2002, many of the world’s leading ready-to-wear, swimwear, intimate and workwear brands have turned to XLA to enhance the performance of their apparel. 

Designed by renowned architect Thierry Peltrault, the showroom was conceived as a practical yet visionary space that incorporates unique design, technological elements and a sleek, contemporary look and feel.

The showroom marks the next step in the evolution of Dow Fiber Solutions.  Leveraging the scientific expertise and financial resources of The Dow Chemical Company, Dow Fiber Solutions has developed into a significant force in the global apparel industry.  Over the last few years, The Dow Chemical Company has made substantial investments in product and channel development, top industry talent and, most recently, in the construction of the showroom and the development of a new brand identity for XLA.

“Our worldwide growth, showroom and powerful new branding underscore our long-term commitment to the textile industry.  Working with our partners, our goal is to deliver products that redefine consumers’ expectations of what clothing can be, and to transform the economics of the textile industry value chain,” said Brad Miller, global commercial director for Dow Fiber Solutions.  “We are fortunate to have The Dow Chemical Company behind us in our quest.”

The completed showroom is located in the World Apparel Center building at 1411 Broadway, on the 29^th floor. 

Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs.  The business has established a customer base in Europe, Asia/Pacific, the United States and South America to produce fabrics made with DOW XLA™ elastic fiber.  For more information, visit www.dowxla.com.

Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily.  The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products.  Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide.  References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.  More information about Dow can be found at www.dow.com.

Providing the Swimwear, Workwear and Ready-To-Wear Markets With the World’s First Elastic Fiber Inherently Resistant to Harsh Chemicals and High Heat

HORGEN – (February 21, 2006) – Dow used its more than 50 years of leadership in polymer and material science to develop DOW XLA™ fiber, the world’s first olefin-based elastic fiber inherently resistant to harsh chemicals and high heat and specifically engineered to meet niche market needs in high-value segments such as swimwear, workwear and ready-to-wear apparel markets.

Swimwear: Due to the growing demand for a stretch product that retains the shape of swimwear by resisting chlorine degradation, Dow Fiber Solutions successfully launched DOW XLA™ CP to the swim market. DOW XLA CP is the world’s first elastic fiber that is Chlorine Proof. While other stretch fiber offerings see deterioration after only 200-300 hours of exposure to chlorine, DOW XLA CP has the inherent properties needed to resist chlorine for more than 1,000 hours – or longer than the host fiber – providing the ultimate shape retention over time. It is inherently resistant to chlorine and the combination of sun cream and UV light – making it the premier choice for the swimwear market.

Workwear: Uniform manufacturers, laundry suppliers and leasing companies are looking for more durable, longer-lasting garments – that meet industry standards while lowering costs and positively affecting the bottom line. At the same time, uniform and career apparel wearers need workwear apparel solutions that are safe, comfortable and easy-to-wear. To meet these demands, Dow Fiber Solutions introduced DOW XLA™ HTT – a revolutionary High Temperature Tolerant fiber – the first and only stretch solution that is inherently resistant to the high heat and harsh chemicals used in industrial laundering, tunnel drying and dry cleaning. DOW XLA HTT is the world’s first olefin-based stretch fiber to withstand temperatures up to 220 degrees Celsius without compromising the stretch performance. Because of this, many fabric and garment manufacturers including Europe-based companies like Bierbaum-Proenen, Kuebler and Alsico, have begun working with DOW XLA HTT.

Ready-To-Wear: In response to demand for performance fabrics that are comfortable, durable and easy to care for, Dow Fiber Solutions presents DOW XLA™ fiber – a revolutionary fiber – the first and only stretch performance that can be combined with true non-iron finishes to create the ultimate garments for today’s busy lifestyles. Brooks Brothers was the first U.S. retailer to sell garments made from DOW XLA fiber, weaving it into its two-ply cotton shirt to create a new woman’s fitted shirt that doesn’t require ironing. Other major U.S. retailers are now incorporating DOW XLA fiber into their garments and retailers in Europe, such as CasaModa in Germany, are also using the fiber.

For more information, please refer to the DOW XLA backgrounder or visit www.dowxla.com.

For editorial information – Europe: Dow Fiber Solutions Bettina Grabher +41 44 728 2319 bgrabher@dow.com

For editorial information – United States: Porter Novelli Amanda Cease +1 617 897 8267 acease@porternovelli.com

™Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

Dow dessert les marchés des maillots de bain, des tenues de travail et des vêtements de confection avec la première fibre élastique intrinsèquement résistante aux agressions chimiques et aux températures élevées

HORGEN – (le 21 février 2006) – Fort de son leadership de plus d’un demi-siècle dans la science des matériaux et des polymères, Dow a élaboré la fibre DOW XLA™, la première fibre élastique au monde à base d’oléfine intrinsèquement résistante aux agressions chimiques et aux températures élevées. Elle a été spécifiquement conçue pour répondre aux besoins des marchés de niche, dans des segments à haute valeur ajoutée, tels que les marchés des maillots de bain, des tenues de travail et des vêtements de confection.

Maillots de bain: Grâce à la demande croissante de produits extensibles qui gardent leur forme initiale en résistant à la dégradation due au chlore, Dow Fiber Solutions a réussi le lancement de DOW XLA™ CP, la première fibre élastique au monde résistant au chlore sur le marché des maillots de bain. Alors que d’autres fibres extensibles présentent des détériorations après seulement 200 à 300 heures d’exposition au chlore, DOW XLA CP possède les propriétés intrinsèques pour résister au chlore pendant plus de 1 000 heures – ou plus longtemps que la fibre hôte – lui conférant la plus grande résistance à la déformation sur la durée. Cette fibre est intrinsèquement résistante au chlore et à l’association crème solaire et rayonnements UV, s’imposant ainsi comme le premier choix pour le marché des maillots de bain.

Tenues de travail: Les fabricants d’uniformes, les fournisseurs de blanchisserie et les entreprises de location recherchent des vêtements plus résistants, plus durables et conformes aux normes industrielles, permettant de comprimer les coûts et d’augmenter les bénéfices. Dans le même temps, les porteurs et porteuses d’uniformes et de vêtements professionnels ont besoin de tenues sûres, confortables et faciles à porter. Afin de satisfaire à ces exigences, Dow Fiber Solutions a introduit DOW XLA™ HTT – une fibre révolutionnaire résistant aux hautes températures – la première et la seule fibre extensible intrinsèquement résistante aux températures élevées et aux agressions chimiques utilisées dans les blanchisseries industrielles, les séchages en tunnels et les nettoyages à sec. DOW XLA HTT est la première fibre extensible à base d’oléfine au monde capable de résister à des températures allant jusque 220 degrés Celsius sans compromettre les performances d’étirement. A la lumière de ces atouts, de nombreux fabricants de tissus et de vêtements, y compris les entreprises Bierbaum-Proenen, Kuebler et Alsico situées en Europe, ont commencé à travailler avec DOW XLA HTT.

Vêtements de confection: En réponse aux demandes de tissus performants à la fois confortables, durables et faciles à entretenir, Dow Fiber Solutions propose la fibre DOW XLA™ – une fibre révolutionnaire – la première et la seule fibre élastique haute performance qui peut être combinée avec de véritables finitions sans repassage afin de créer des lignes de vêtements parfaitement adaptés aux styles de vie effrénés d’aujourd’hui. Brooks Brothers était le premier détaillant américain à vendre des vêtements réalisés avec la fibre DOW XLA, tissant la fibre dans son chemiser en coton à deux fils afin de créer un nouveau chemisier ajusté pour femmes n’exigeant aucun repassage. D’autres grands détaillants américains intègrent désormais également la fibre DOW XLA dans leurs vêtements et des détaillants européens tels que CasaModa en Allemagne l’utilisent également.

Pour plus d’informations, veuillez vous référer à la fiche de renseignements sur DOW XLA ou visitez www.dowxla.com.

Information d’ordre rédactionnel – Europe: Dow Fiber Solutions Bettina Grabher +41 44 728 2319 bgrabher@dow.com

Information d’ordre rédactionnel – Etats-Unis: Porter Novelli Amanda Cease +1 617 897 8267 acease@porternovelli.com

™Marque de The Dow Chemical Company (« Dow ») ou d’une société affiliée

Proporciona a los mercados de ropa de baño, ropa de trabajo y ropa ‘ready-to-wear’ la primera fibra elástica del mundo con una resistencia inherente a los productos químicos agresivos y a las temperaturas elevadas

HORGEN – (21 de febrero de 2006) – Dow ha aprovechado sus más de 50 años de liderazgo en la ciencia de polímeros y materiales para desarrollar la fibra DOW XLA™, la primera fibra elástica del mundo basada en olefinas que es inherentemente resistente a los productos químicos agresivos y a las temperaturas elevadas. DOW XLA está diseñada específicamente para satisfacer las necesidades del nicho de mercado en los segmentos de alto valor, como los mercados de la ropa de baño, la ropa de trabajo y de los tejidos ‘ready-to-wear’.

Ropa de baño: Dada la creciente demanda de un producto elástico que conserve la forma del traje de baño resistiendo la degradación causada por el cloro, Dow Fiber Solutions lanzó con éxito DOW XLA™ CP al mercado de los bañadores. DOW XLA CP es la primera fibra elástica del mundo resistente al cloro. Mientras que otras fibras elásticas se deterioran con tan sólo 200-300 horas de exposición al cloro, DOW XLA CP tiene las propiedades inherentes necesarias para resistir el cloro durante más de 1.000 horas, o más que la mayoría de las fibras, manteniendo la forma original con el paso del tiempo. Es inherentemente resistente al cloro y a la combinación de crema solar y radiación UV, lo que hace que sea la primera opción para el mercado de los trajes de baño.

Ropa de trabajo: Los fabricantes de uniformes, proveedores de lavanderías y empresas de alquiler buscan prendas más duraderas que cumplan las normas de la industria a la par que reducen los costes y afectan positivamente al resultado. Al mismo tiempo, las personas que usan uniforme y vestuario profesional necesitan soluciones seguras, cómodas y fáciles de vestir. Para satisfacer esta demanda, Dow Fiber Solutions introdujo DOW XLA™ HTT – una fibra revolucionaria resistente a las altas temperaturas – la primera y única solución elástica que es inherentemente resistente a temperaturas elevadas y los productos químicos agresivos utilizados en el lavado industrial, secado en túnel y limpieza en seco. DOW XLA HTT es la primera fibra elástica basada en olefinas que soporta temperaturas de hasta 220 grados Celsius sin que se vean comprometidas sus propiedades elásticas. Por este motivo, muchos fabricantes de telas y prendas, incluidas las empresas europeas Bierbaum-Proenen, Kuebler y Alsico, han comenzado a trabajar con DOW XLA HTT.

Ropa ‘ready-to-wear’:Como respuesta a la demanda de tejidos cómodos, duraderos y de mantenimiento sencillo, Dow Fiber Solutions presenta la fibra DOW XLA™ – una fibra revolucionaria que se puede combinar con verdaderos acabados sin necesidad de planchado para crear las prendas fundamentales para el ajetreado estilo de vida actual. Brooks Brothers fue el primer minorista estadounidense en vender prendas hechas con la fibra DOW XLA, tejidas en su camiseta de algodón para crear una nueva camiseta ajustada para la mujer y que no necesita plancharse. Otros minoristas de Estados Unidos están incorporando la fibra DOW XLA en sus prendas y algunos minoristas de Europa, como el alemán CasaModa, también están utilizando la fibra.

Para más información, consulte la hoja informativa de DOW XLA o visite www.dowxla.com.

Para información editorial – Europa: Dow Fiber Solutions Bettina Grabher +41 44 728 2319 bgrabher@dow.com

Para información editorial – Estados Unidos: Porter Novelli Amanda Cease +1 617 897 8267 acease@porternovelli.com

™Marca registrade de The Dow Chemical Company (“Dow”) o de asociadas de Dow

Dow offre al mercato dei costumi da bagno, degli indumenti da lavoro e degli abiti confezionati la prima fibra elastica al mondo intrinsecamente resistente ai trattamenti chimici aggressivi e al calore

HORGEN – (21 febbraio 2006) – Avvalendosi di oltre 50 anni di esperienza che fanno di Dow un’azienda leader nella scienza dei polimeri e dei materiali, l’azienda ha sviluppato la fibra DOW XLA™, la prima fibra elastica al mondo a base di olefine intrinsecamente resistente ai trattamenti chimici aggressivi e alle temperature elevate, studiata appositamente per soddisfare le richieste dei mercati di nicchia, in settori ad alto valore aggiunto come quelli dei costumi da bagno, degli indumenti da lavoro e degli abiti confezionati.

Costumi da bagno: In seguito alla crescente domanda di un prodotto estensibile che mantenga inalterata la forma del costume da bagno nel tempo resistendo al cloro, Dow Fiber Solutions ha introdotto con successo la fibra DOW XLA™ CP sul mercato dei costumi da bagno. DOW XLA CP è la prima fibra elastica al mondo a prova di cloro. Mentre altre fibre estensibili presentano un deterioramento dopo solo 200-300 ore di esposizione al cloro, la fibra DOW XLA CP ha le proprietà intrinseche necessarie per resistere al cloro per più di 1.000 ore, o più a lungo della fibra di base, e fornisce nel tempo un'estrema stabilità dimensionale. Non solo è intrinsecamente resistente al cloro ma anche all’associazione di creme solari e raggi UV; quindi una scelta prioritaria per il mercato dei costumi da bagno.

Indumenti da lavoro: I produttori di tenute da lavoro, i fornitori di servizi di lavanderia e le società di noleggio sono alla ricerca di indumenti più resistenti e in grado di durare più a lungo, tali da soddisfare gli standard industriali, ridurre i costi e aumentare gli utili. Tuttavia, anche chi indossa abiti e tenute da lavoro ha b