Q: What is DOW XLA™ fiber?

A: DOW XLA™ is a revolutionary, olefin-based elastic fiber that, when blended with traditional fibers like cotton or wool, dramatically enhances the way clothes look, last, feel and move with you. Resistant to harsh chemicals and high heat, DOW XLA™ frees designers to turn ambitious sketches into practical, everyday clothing, and allows yarn spinners and mills to realize significant processing efficiencies. For consumers, clothes made with DOW XLA™ offer a soft stretch, unprecedented durability, ease of care, and the ability to keep their color and shape wash after wash.

Q: What is a ‘host’ fiber?

A: The host fiber makes up the majority of the garment fabric.

Q: What is a brand? What is the DOW XLA™ brand?

A: A brand represents a product or service that a company provides or distributes. The DOW XLA™ brand, solving some of clothing’s most major problems, means that the flexibility, endurance, and colorfastness DOW XLA™ gives to fabrics helps free both the garment designer and consumer from many of the concerns of traditional fabric garments: loss of shape or color, or rapid degradation from wear and tear. DOW XLA™ maximizes the life of your garment, so you can look and feel good, all day long, and therefore confidently shift your focus to other things.

Q: Who is the DOW XLA™ brand for?

A: The DOW XLA™ brand is always focused on the benefits of the end consumer. However, when communicating the potential of DOW XLA™, we’re often speaking to designers, buyers, or retailers - experts involved in the garment industry. So, our brand remembers the true value DOW XLA™ offers to the average person, by reminding our garment industry audience what XLA means to people who make DOW XLA™ garments a favorite piece in their wardrobe. Industry experts know that what makes the consumer look and feel good is a differentiator for their clothing brand.

Q: How do I sum up the DOW XLA™ brand in one thought?

A: DOW XLA™ is a proprietary fiber from Dow that seamlessly integrates into traditional fabrics, respecting the integrity while greatly improving its performance and longevity. Use DOW XLA™ in any application - from active or swimwear to ready to wear or professional wear, and maximize the life of your garments. Fit, color, stretch and resistance to heat, light, chlorine and harsh chemicals means garments with DOW XLA™ will keep looking good, making them a favorite for consumers who’ll feel good wearing them.

Q: How does DOW XLA™ improve traditional yarns and fabrics?

A: DOW XLA™ provides consistent comfort, continuous fresh fit, and colors that stay true, wash after wash. DOW XLA™ maximizes the life of traditional yarns and fabrics, so there is more creative freedom in the design process, and consumers can rely on garments made with DOW XLA™ to last as long as they do.

Q: Why is shape retention important?

A: Shape retention, a key result of DOW XLA™, means your garment stays as fresh looking after the fiftieth wear as it does the day you purchased it. You keep looking good every time you wear your favorite outfit made with DOW XLA™, and you can keep wearing it, time and time again.

Q: How does DOW XLA™ help with typical issues that fabrics and yarns, such as linen or wool can have?

A: Up to now, wool was difficult to care for in a washing machine-if you weren’t careful, you could shrink your favorite sweater with a flick of the dial. Linen, while comfortable for hot weather, can look like a wrinkly mess if not cared for properly. At last, DOW XLA™ infuses new life into these materials; care for them in an easy and convenient way, with a minimum of wrinkles, and with the same great texture you expect from the traditional materials.