At Dow, It's More than Just a Trend

Dow Flooring offers a number of sustainable solutions and chemistries to address the growing needs of the floor covering industry. The benefits of sustainable development are clearly within the grasp of those committed to its principles. It is an absolute requirement for success in this new millennium. From recycled content to renewable energy, we've got you covered.

Sustainable Development Helps Business
Why is sustainable development important? By providing a new framework for decision making, issues are considered from a multi-dimensional point of view. Success is measured not simply by the profit generated, but by the triple bottom line of economic prosperity, environmental stewardship, and corporate social responsibility.

LOMAX™ Technology

HYPOD™ Technology

ENABLING SUSTAINABLE SOLUTIONS
  • Accelerates switch from solvent-based dispersions to water-based
  • Enhances component recyclability
  • Emits low VOCs

BIOBALANCE™ Polymers

Sustainable Results with Dow Performance Carpet Backings
Dow's efforts in polyurethane carpet backings are designed to meet the specific needs of the commercial marketplace. Dow BIOBALANCE™ Polymers, which incorporate renewable soybean-based components, are a great example of this process in action.

BIOBALANCE Polymers are the latest of many developments at Dow for which sustainability is the cornerstone. BIOBALANCE Polymers incorporate soybean oil, a 100% renewable resource, as a replacement in a portion of the chemistry used in making polyurethane carpet backings. This technological advancement supports the agricultural community and utilizes a renewable commodity that offers a stable supply.

BIOBALANCE Polymers, which are available through Universal Textile Technologies, LLC (UTT), are incorporated into a non-cushioned product designed for high-traffic applications and a high-performance cushioned backing for improved underfoot comfort. In addition, the mechanical froth process used in manufacturing the cushion uses no CFCs,1 only compressed air, a benefit since its inception nearly 20 years ago.

Supporting Green Building Practices

As a member of the U.S. Green Building Council, Dow is working to provide its customers with the latest environmental information and the best product options under the LEED (Leadership in Energy and Environmental Design) Green Building Rating System®. The U.S. Green Building Council is the nation's foremost coalition of leaders from across the building industry working to promote buildings that are environmentally responsible, profitable, and healthy places to live and work.

Carpet systems meeting the Carpet and Rug Institute's Indoor Air Quality Test Program are eligible for one point in the LEED system, a requirement made easier through the low-VOC2 characteristic that has been designed into polyurethane carpet backings made using Dow technology. Additional credit may be available for specifying carpet with backing innovations from Dow as described below. Due to the evolving nature of the LEED guidelines, utilizing the services of a LEED-certified expert is advisable.

Life-cycle Case Study
Serving to confirm the benefits of Dow's cushioned carpet backing technology is a recently published case study. In a paper by Jeffery L. Campbell, Ph.D., chair of the Facilities Management Program in the College of Engineering and Technology at Brigham Young University (BYU), carpet backing made using Dow technology was highlighted for its ability to extend the life of carpet and reduce life-cycle costing.3 The extensive study involved analysis of four variables and approximately 3.2 million square feet of space at BYU, of which 75% included a polyurethane backing. The findings are an outstanding testimony, with annual savings of $0.15 per ft2 realized through the use of a polyurethane cushioned backing, amounting to savings of over $360,000 per year. These savings are attributed to increased product life expectancy, which ultimately impacts business interruption, carpet removal, and landfill costs. Additional savings are realized through reduced maintenance costs. Equally impressive are the findings on life-cycle extension. Through the use of polyurethane carpet backing made using Dow's technology, BYU has changed its life-cycle expectations and related budgeting for carpet from 7.5 years to 11.5 years, an improvement of over 53%.


Visit our news section to learn about our latest sustainable offerings.

The Dow Chemical Company’s Corporate Mission  explains why Dow has wholeheartedly embraced the principles of sustainability, both to set direction for our global enterprise and to assess the real and potential impacts of our work.