Technology from Dow Flooring is improving the quality of flooring surfaces. With its complementary and closely integrated portfolio of materials and technologies, Dow Flooring has emerged as a key player in both the soft surfaces and artificial turf markets.

The ‘Total Systems Approach’ is the business approach behind Dow Flooring.  It is based on the convergence of all Dow chemistries, technologies and solutions. Dow Flooring's goal is to combine its business and communications know-how with its R&D and technical experience across all of the elements of the flooring industry to become a stronger, effective and efficient business partner.

What is the role of a specialist supplier like Dow Flooring?

  • To look back from the end-user’s perspective – we worry about how it all fits together
  • To take a holistic approach to how Dow can improve the total experience for the various players in the value chain
  • To apply breakthrough technologies from other markets to the needs of the flooring industry, e.g. using Dow's experience from other markets to design solutions that will help improve the performance of flooring systems. There is considerable knowledge and experience within Dow from our direct experience in the issues of sustainability and recycling -  this is expertise we can leverage to the benefit of the flooring industry and our partners