New HASE Rheology Modifier from Dow Offers Improvements as Replacement for Cellulosic Paint ThickenersPhiladelphia, Pennsylvania - April 12, 2016 -
The Dow Chemical Company (NYSE: DOW), introduced new ACRYSOL™ DR-180 HASE Rheology Modifier this week at American Coatings SHOW and CONFERENCE 2016, offering a versatile solution for formulators and paint professionals in the development of contractor-quality paints. Realizing a balance of performance and cost is a challenge across the value chain, oftentimes requiring sacrifices in paint performance to achieve customer affordability. Rheology modifiers play a significant role in enhancing paint quality – ultimately offering the ability to transform a good formulation into a great, robust paint.
ACRYSOL™ DR-180 HASE Rheology Modifier offers value twofold – optimizing efficiency and flexibility in formulation without compromising core product performance and offering improved application in the areas contractors desire it most: coverage, touch-up and roller and brush application.
Flexibility for Formulators
As a partial or complete replacement for hydroxyethylcellulose (HEC), technology, ACRYSOL™ DR-180 Rheology Modifier offers exceptional dry pound efficiency and is compatible across a wide range of binder technologies and formulation spaces. "Its versatility and compatibility with other rheology modifiers allows for blending with HEC, other HASEs and even HEUR technology to give way to varying viscosity profiles to meet performance targets for quality to cost-effective maintenance paints," said Tara Conley, North America Additives technical sales leader, Dow Coating Materials.
This new HASE rheology modifier can also provide in-can stability and surface smoothness without impacting other paint properties – an additional value for the formulator and applicator alike.
The coverage and touch-up performance and improved film integrity offered by ACRYSOL™ DR-180 HASE Rheology Modifier helps paint professionals maximize paint aesthetics in fewer coats and less time. This new rheology modifier helps a paint offer the desired look, feel and flow applicators want, for exceptional spray, brush and roller application. "ACRYSOL™ DR-180 HASE Rheology Modifier pushes the boundaries of paint performance and cost efficiency," said Carmen Rodriguez, North America Additives marketing manager, Dow Coating Materials. "This additive gives formulators the power to transform a can of paint to meet contractor demands for smooth finishes, excellent coverage and seamless touch-up. At the end of the day, these qualities help contractors improve profit potential by minimizing time on the job and retaining happy customers that can lead to referral business."
Conley discussed how this new associative thickener achieves these benefits at the 2016 American Coatings CONFERENCE during a technical presentation Monday, April 11.
1Manufactured without solvent
2Manufactured without APEO surfactants
About Dow Coating Materials
Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert’s expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2012, Dow had annual sales of $57 billion and employed approximately 54,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.
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