Dow’s NATURE.INTENDED Program Combines Natural Treasures with Chemistry in Personal Care Products

Bolstering regional expertise and capabilities, Dow Home & Personal Care, a global business unit of The Dow Chemical Company, launches a new collection of formulations to satisfy the unique personal care market of Asia Pacific. To help brand owners deliver innovations that meet regionally-centric trends, Dow introduces NATURE.INTENDED, a series of inspiring formulations which showcase how products with naturally-derived ingredients can be amplified with the power of chemistry.

Tapping into the resources that have been used in home remedies for years, advanced scientific evaluation shows many of these naturally-derived ingredients are effective in personal care products. This program highlights the opportunity for formulators to create personal care products that meet consumer desires for naturally-derived ingredients while continuing to supply high-performance products.

NATURE.INTENDED Hair Care Formulation Kit

Dow has created a hair care formulation kit which consists of seven prototypes. Naturally-derived ingredients found in the hair kit include rice milk, bergamot, coconut oil, frangipani, mango butter, lotus, passion fruit oil and boket to create concentrated shampoo, non-rinse conditioner, nourishing serum, styling cream and hair make up to cover greys. Paired with Dow’s chemistry, the capabilities of natural ingredients are enhanced to create products that ensure smoothness, ease of apply and excellent feel.

“Consumers in this region have seen the benefits of naturally-derived ingredients in home remedies, our offerings take formulations a step further for improved quality and performance,” says Cedric Toh, regional marketing manager ASEAN, ANZ. “Our prototypes are expertly formulated to find the precise balance of natural ingredients and proven chemistry solutions.”

NATURE.INTENTED Skin Care & Color Cosmetics Formulation Kit

Also showcased is the skin care and color cosmetics formulation kit which consists of nine prototypes to create a wide range of products, including make-up cleanser, moisturizer, anti-aging cream, liquid sun lotion, powdery primer and facial finishing spray. Key natural ingredients throughout the prototypes include, rose water, jasmine, cucumber, dragon fruit, bamboo, papaya and thanaka to create products that soothe, smooth, protect and moisturize skin without tackiness and greasiness.

Dow’s NATURE.INTENDED Program Combines Natural Treasures With Chemistry In Personal Care

To learn more about Dow’s NATURE.INTENDED program, visit www.consumer.dow.com or follow us on Twitter @DowHomePersonal.

About Dow Home and Personal Care Solutions
Through its Home and Personal Care business, Dow offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit www.consumer.dow.com for more information.

About Dow
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.

For further information contact:

Linden Rogers
Dow Home and Personal Care
+1 989-496-3353

Tori Unger
G&S Business Communications
+1 312-648-6700 ext. 2124