Dow’s Luminous Facial Serum is K-Beauty’s Next-Generation Gold Winner

Formulation with new DOWSIL™ EP-9610 Cosmetic Powder comes in first at in-cosmetics Korea trade show and exhibition

The Dow Home and Personal Care business announced that its Luminous Facial Serum formulated with the new DOWSIL™ EP-9610 Cosmetic Powder was honored as the first place winner of the in-cosmetics Korea Formulation Award.

The award topped off a successful exhibition at the recent in-cosmetics Korea’s Innovation Zone that included the launch of Dow’s DOWSIL™ EP-9610 Cosmetic Powder and Luminous Facial Serum formulation. Dow gave personal care brand owners the opportunity to access this and other formulations along with material science expertise TRENDS LAB 2018, formulations deliver on global beauty trends; ACULYN™ Siltouch, a versatile silicone-acrylate rheology modifier and URBATECTION™ program offering skin protection for the urban consumer.

in-cosmetics korea Formulation Award 2018 Gold

“Today’s consumers want personal care products that combine function with a luxurious sensory experience,” said Hermia Min, Korea Commercial Director, Dow Consumer Solutions. “The rest of the world increasingly looks to Asian brands for trend-setting beauty advancements. There’s tremendous pressure to provide high quality and cutting-edge innovation. Dow’s Luminous Facial Serum formulated with DOWSIL™ EP-9610 Cosmetic Powder offers an ingredient to meet demand for silky, smooth enjoyable-to-wear products that can be used in a broad variety of color cosmetic and skin care applications.”

Dow’s Luminous Facial Serum was ranked first among 30 formulations on criteria that included sensory and performance, uniqueness, benefits to formulators and benefits to end customers. DOWSIL™ EP-9610 Cosmetic Powder gives formulators an ingredient of choice for a wide range of color and skin care formulations that requiring a silky feel, exceptional smoothness, sebum control or a matte, non-shiny appearance. Benefits include no aggregation and a low agglomeration level, a consistency that is easy to disperse and flexibility to create a variety of textures and thicknesses in formats that include solid, powder, gel/paste and liquid.

A highlight of K-beauty, in-cosmetics Korea is the biggest cosmetic ingredients trade show in Korea, a nation known globally for its trend-setting beauty culture, and a dynamic and fast-growing personal care market. The exhibition promoted innovation in ingredients and technologies, bringing together over 200 exhibitors of ingredients, fragrances, lab equipment, testing and regulatory solutions, as well as over 7,000 cosmetic manufacturers from Korea and across the globe.

About Dow Home and Personal Care Solutions
The Dow Home and Personal Care business (part of the Dow Consumer Solutions Portfolio) offers unique innovations that empower brand owners around the world to create products with exceptional performance and exciting new benefits consumers can see and feel. Our expansive portfolio serves a wide range of applications across home and personal care markets from skin and hair care to fabric care and beyond. Our novel solutions help enable products that are unique and memorable, and meet the growing demands of today’s consumers. We continue to bring forward innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations. Please visit www.consumer.dow.com for more information.

About The Dow Chemical Company
The Dow Chemical Company (Dow) combines science and technology knowledge to develop premier materials science solutions that are essential to human progress. Dow has one of the strongest and broadest toolkits in the industry, with robust technology, asset integration, scale and competitive capabilities that enable it to address complex global issues. Dow’s market-driven, industry-leading portfolio of advanced materials, industrial intermediates, and plastics businesses deliver a broad range of differentiated technology-based products and solutions for customers in high-growth markets such as packaging, infrastructure, and consumer care. Dow is a subsidiary of DowDuPont (NYSE: DWDP), a holding company comprised of Dow and DuPont with the intent to form three strong, independent, publicly traded companies in agriculture, materials science and specialty sectors. More information can be found at www.dow.com.