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true

独一无二的你

真实的你!

一种新的、由个性主导的趋势正在成为大众消费主义的解药:宣告是什么让我们每个人都独一无二。让您的自然美闪耀,最大程度释放,而不用伪装或隐藏。

消费者寻求能够展现自然美而不是改变它,同时仍然能宣告自己个性的产品。自拍中的没有化妆的美丽面容是千禧年的荣誉徽章,因为人们对自然的皮肤和头发表现出自豪感。消费者希望一切尽在掌控。无论是男性还是女性,他们都想要满足自己需求的个性化配方,而不是大众市场的美容理念。

这种真实性的驱动力包括使用天然受启发的产品,每种成分都有各自的用途。消费者需要简单、精简的配方。他们想要可以定制的配方来表达他们对美的愿景。

这个启发灵感的潮流实验室系列可以帮助您赞美人类的各种自然美,无论国籍、年龄或性别如何。它包括帮助您打造创新配方的想法......这样您就可以满足消费者的需求。

真实性

不同于传统的女主角的超迷人外观,这种趋势可以增加而不是改变自然美,包括宣告种族皮肤和头发。

表达自我

我们如今生活在一个非常直观的社会中。消费者希望通过改变自己的外观来自由表达他们的个性和生活方式。他们希望掌控,但不一定会遵守大众消费品牌的从众性。

自己动手

这一趋势源于小众品牌的增长,创造了对可以适应消费者皮肤的精华素的需求 – 具有混色调色板和智能保湿功效。

男性也是独一无二的!

男性有独特的皮肤问题和需求,并且正在成为精明的皮肤护理消费者,寻求更好的外表和感觉。它不再是具有不同香味和包装的女性产品。