Performance Denim

Intelligent Freshness - Denim

SILVADUR™ Intelligent Freshness protects denim from odor-causing bacteria that build up on jeans when worn. Why is that important? Because the addition of SILVADUR means consumers can wash their denim less often with confidence. And, jeans will last longer too. Jeans made with SILVADUR are protected against unwanted bacteria that can lead to odor, discoloration, loss of tensile strength or elasticity.

Fewer washes is good news for jeans and good news for the planet. Think of the water and energy saved over the life of the jeans!

Make the intelligent choice. Look for SILVADUR when you shop for your next pair of jeans and add enduring freshness to that perfect fit.

Get Your Fresh On with SILVADUR Intelligent Freshness.


Confidence Silvadur's Polymeric Complex

Consumers can have confidence knowing their jeans won’t smell between washings… no matter how long that might be.

Easy Care Silvadur's Polymeric Complex

No worries in laundering. SILVADUR™ will not wash or wear off the denim over the life of the jeans.

Savvy Investment Silvadur's Polymeric Complex

Protection from bacteria all day, every day, for the life of the jeans; reduces premature discoloration, tensile loss, style and comfort.

Consumer Loyalty Silvadur's Polymeric Complex

Denim is protected from bacteria caused discoloring and decay; quality is maintained through life of jeans.**

**Life of jeans defined as 50 launderings