Particularly suitable for high-quality masonry paints and full-color paints. Characterized by their broad property profile: low spattering when applied by brush or roller, high water retention capacity, allows lap-free application by brush or roller, no pigment flocculation thus optimum use of color pigments, uniform and high-covering films with outstanding wash and scrub resistance, good storage stability, allows sparing use of preservatives, good thickener effect, allows particularly economical metering.