Urban Beauty | TRENDS LAB | Dow Inc.

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Urban trendsetters demand more

Today’s urban trendsetters are setting the stage for the next generation of beauty products. They are trend-conscious, expert consumers living in hyper choice, competitive about their looks and eager to express their individuality.

Their hectic city lifestyles generate extreme beauty challenges - linked to time pressures, stress, space scarcity and pollution, as well as a greater need for experience and sensations.

Urban Beauty Trends Lab explores four major trends driven by the urban consumer — and offers eight versatile, functional and fashion-forward formulation concepts featuring Dow product solutions.

Pro Studio

Professional-quality, long-lasting and pigment-rich products

Slow Rouge (CPF 1766)

An easy-to-apply, soft-textured blush that blends seamlessly to deliver a gradual color shift, a hint of shine and a velvety smooth finish

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Luminance

Effective solutions for lighter, more even-toned skin

Switch D. Light (CPF 1772)

A fluid concealer with a pleasant silky feel and skin conditioning properties, for an even touch of radiance and natural-looking imperfection masking

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Bright Spot (CPF 1662)

An intensive lightening serum formulated with pure vitamin C to combat the appearance of dark spots, reducing their intensity and boosting the skin's natural radiance

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Multi-Task

Multifunctional concepts for a streamlined beauty routine

Bubble Pop (CPF 1767)

An air-infused, oil-in-water BB gel mousse that combines sun protection, concealing opacity, oil control and soft focus benefits

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Smooth Fit (CPF 1751)

A lightweight, ultra-blendable water-in-silicone BB cream that illuminates the skin and creates a dewy, glowing look with a super smooth finish

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