Vinyl-acrylic emulsion designed for formulating various high-quality interior paints offering exceptional performance. APEO(1) free and does not have added formaldehyde, or formaldehyde generators(2). Does not contain any dioctyl phthalate plasticizer or coalescent. Coatings formulated with this product offer excellent properties in scrub resistance, hiding, color acceptance, freeze/thaw stability, water resistance, and overall appearance and applications. When substituting for an existing binder, it is typical that formulators only need to do a direct replacement, without many formulation changes, to achieve enhanced scrub resistance and other relevant properties. The versatility offers paint formulators with an opportunity to develop a variety of interior coatings in both premium and low cost quality markets. Excellent performance properties can be obtained with paints based on this product at high, medium and low PVC levels.