A coater-ready permanent pressure sensitive adhesive which is characterized by high peel adhesion and tack with adequate shear resistance. This polymer emulsion has been designed with rheological properties which make it particularly suitable for transfer coating at low viscosity. The pressure sensitive adhesive has demonstrated excellent performance on a variety of clear and pigmented films, including polyolefin, PET, PVC, and polystyrene. Its excellent clarity and wet-out combined with good ultraviolet light resistance make it an excellent product for clear film labels and overlaminates.